Project Overview

Feliway US is part of Ceva Sante Animale global, the fifth largest pet pharmaceutical company in the world, with products in 90% of Europe’s veterinary clinics and an annual turnover in excess of €1.1bn. Pet mental health is a growing branch of the business, and Feliway is one of its key brands. Feliway is a market leader in the cat well-being category, offering a full range of pheromone-based products which help reduce signs of stress and improve the lives of cats and their owners.

the challenge

Feliway.us was operating on a CMS platform without a D2C shop function. They wanted to migrate to Shopify Plus but keep the same user experience and branding. It was a simple brief that deserved quick execution.

the solution

We started rebuilding the site in December 2021 and the project was delivered on time and within budget in March 2022. Since then, we’ve implemented A/B testing to inform site enhancements and focused on generating repeat subscriptions. Subscription performance is strong, with a 35% month-on-month growth, and within just four months of launching Recharge, subscriptions account for 40% of total revenue.

the experience

“We appreciated their simple, straightforward workflow and consistent communication. No repetition is needed. They did what they said they could do in the planned timing.”

the future

Our collaboration with Feliway continues and in September 2022 we launched Feliway.fr