thackray brown luxury goods hamper
Formulae Prescott
High-performance, naturally nourishing skincare that simplifies your beauty routine.
Store Redesign
Design Direction
Shopify Theme Build
Shopify Plus
Multi-market Store

Project Overview

4 years ago Frances Prescott created a new category in luxury skincare with the launch of Tri-Balm, an award-winning 3-in-1 balm designed to effectively cleanse, exfoliate and moisturise in one simple step. Now the Formulae Prescott collection includes a range of high-performance, hybrid skincare products that naturally nourish skin and simplify your routine. All their formulas are consciously crafted from organic, active ingredients that deliver multiple benefits and transformative skin results.

the challenge

Formulae Prescott was scaling to launch outside of the UK into Europe and the US and needed their website to operate with different prices and warehouses. In the process of upgrading to a Shopify Plus account, they wanted to take the opportunity to refresh their branding with a new look & feel.

the solution

We designed and built a custom Shopify Plus store and led a rebranding workshop to define art direction and styling. With a Conversion Rate increase of more than 80% and a Returning Customer Rate increase of 41%, the stats speak for themselves.

the experience

the future

Driven by their goal to innovate wellness for people and planet, Formulae Prescott are working on new formulas and more ways to reduce their environmental impact. As the business scales, we’re helping them navigate a multi-market web solution with email marketing and store optimization to amplify growth.

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