Project Overview

Thackray Brown offers a more sustainable solution to luxury hampers, delivering the best artisanal fare in Britain in 100% biodegradable baskets. From Borough Market to the Orkneys, founder Tori Williams sources exclusively from sustainable producers who specialise in just one area or delicacy, to bring you unforgettable flavours with a low carbon footprint.

the challenge

Create a premium ecommerce experience to target the modern foodie and the luxury gift market, with functionality that accommodates both ready-to-buy and bespoke hampers. Plus, a dedicated app to support the primary website.

the solution

The build-your-own-basket function isn’t native to Shopify, so we designed and developed a custom technical solution for the website and app from level zero. Following a successful launch, we continued to work closely with Tori to quickly scale the business in line with growing demand.

the experience

“My experience with Superco was positive all-round. The team genuinely took interest in the project and not only backed my brand and website, but also backed me personally. They were always very honest when giving feedback and were great at managing my expectations.”

the future

Thackray Brown was a finalist in the 2022 National Start-up Awards ‘Rising Star’ category and with press endorsement from the likes of The Observer, the business is fast becoming the go-to hamper brand for epicurious young professionals who value quality, taste and the environment.