Shopify’s VP of Product, Glen Coates, has unveiled 100+ product developments — underlining the theme of this season as ‘Foundations’. Each enhancement has been carefully considered to ensure Shopify and Shopify Plus have the strongest foundations in eCommerce for entrepreneurs to build and grow their businesses.

We asked our team of Shopify experts which changes they’re most excited about. Read on for a comprehensive list of our frontrunners, or scroll down for a link to the full catalogue of product updates.

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PRODUCT MERCHANDISING

Improvements have been made to how all products, even the most complex, are listed and discovered on Shopify. 

Exclusive to Shopify Plus is the new Combined Listings App which allows merchants to combine individual products and show them as swatches. This makes it easier for merchants who sell products that come in multiple colours, materials or dimensions to provide a better, higher-converting customer experience.

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SEMANTIC SEARCH

One of Shopify’s new AI-powered storefront search features, which goes beyond keyword matching to better understand the intent behind a customer’s search. Exclusive to Shopify Plus, customers can use more natural words and phrases and retrieve more relevant results.  

SWATCH FILTERS IN THE SEARCH AND DISCOVERY APP

Add visual filters for swatches to the filter options shown on Collection and Search result pages, so your customers can easily find products that come in their preferred colours, patterns, or materials.

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SHOPIFY SUBSCRIPTION

The app is now in full release. Increase CLV and predictable revenue by offering your products on subscription with the new, free Subscriptions App — easy to set up and manage.  

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SHOPIFY BUNDLES

The maximum number of products you can include in a bundle has increased from 10 to 30. 

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SHOPIFY CHECKOUT

Exclusive to Shopify Plus, Checkout Extensibility allows your brand to customise the highest-converting checkout on the internet. It’s now even more powerful with 14 new APIs and UI components, and is also supported on the Thank You and Order Status page.  

Showcased in Glen’s Editions walkthrough, a new loyalty widget allows customers to redeem points, and view points earned on the Thank You page. 

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SHOP PAY

The new Shop Pay Installments Purchasing Power feature allows your customers to see their estimated loan amounts directly from the product page, and complete their purchase with more confidence — this could reduce the need to use third-party apps for financing. 

Enterprise businesses can also speed up future checkouts by offering customers the option to save their credit card information for later use.

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NEW WEB PERFORMANCE DASHBOARD

Track and optimise your storefront performance with trusted insights focused on your real user experience. Three core web vitals are displayed:

• Loading Speed represents how fast the page loads for the user
• Interactivity represents how responsive the site is when a user interacts with it
• Visual Stability represents how smooth the page loads, avoiding sections jumping around 

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A NEW SHOPIFY POS TERMINAL

Highlights for the new terminal include reliability, matching your display to your brand, capturing customer emails with ease, reduced setup time with a new smart grid editor, and customisable receipts.

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EASIER FULFILMENT FROM RETAIL LOCATIONS

It’s now easier for retail staff to fulfil online orders with fulfilment tasks directly in the POS. They can also pick, pack, and ship orders with help from the new Ship from Store feature and index menu in Orders.

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NEW PERMISSIONS FOR B2B ORDERS

Restrict access so your sales reps can only place orders and view customer information for their own accounts. Define access levels for managers vs reps using roles within staff permissions. Exclusive to Shopify Plus.

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TRADE: A NEW THEME FOR B2B STORES

Out-of-the-box and designed for wholesale businesses. Enable customers to easily place bulk orders using quick order features, while customising Trade to meet your business needs.

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GO HEADLESS WITH B2B 

Build unique experiences and use your preferred tech stack with headless B2B storefronts. Enable B2B checkouts, and access personalised products and prices. Exclusive to Shopify Plus and available in developer preview.

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SHOPIFY MARKETS PRO

Now available to all businesses in the US. With built-in operational features, all the localisation tools of Shopify Markets, even more automation, and a merchant of record service to alleviate complexity, Markets Pro makes it possible to successfully scale your global business.

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STRONGER RETARGETING AND BENCHMARKS FOR ADS

Smarter algorithms will maximise your performance on the top ad platforms. Most merchants at least double the size of their retargeting audiences with improved custom Retargeting Boost lists in V2.2, exclusive to Shopify Plus. 

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Compare your ad performance to similar stores or industry groupings in Shopify Audiences. Explore key metrics and separate seasonal trends from campaign performance with historical data.

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TIKTOK SHOP

Now available to all businesses! Sync your products to TikTok, engage with your community through organic product discovery, and convert new customers on the same platform where they consume content — all while managing orders in Shopify.

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SHOP CAMPAIGNS

Shop Cash Offers is now Shop Campaigns. Attract buyers on the Shop app, the web, and soon, Meta and Google. Also, get real-time estimates for new customers, sales, and return on spend, and understand and improve campaigns with expanded analytics.

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REVIEWS

Sync ratings and reviews across more surfaces like the online store, Shop app, and Shopify Collective using trusted Shopify partners. Replies to reviews will also now sync across channels, and shop-generated reviews in your online store now include a Verified by Shop badge to build trust with your community. 

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SHOPIFY MAGIC PRODUCT PHOTOS

Transform your product photography with AI by creating professional product photos with new AI-enabled image editing features. Available in early 2024.

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DATA PRIVACY

Increase buyer trust with intuitive privacy and consent management tools. Privacy settings now live on a centralised page, come with recommendations on which settings to activate, and are configurable by region.

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SHOPIFY LENDING

Flexible and customisable financing solutions. The new lending portfolio features three products to help scaling businesses thrive: Capital Loans and Cash Advances, Term Loans, and Line of Credit. Exclusive to eligible Shopify merchants.

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SHOPIFY TAX: THE US SALES TAX REPORT

For your annual, quarterly, and monthly filing. Select a state and filter by your required filing period to access a single report with the data you need, broken down at the state, county, and city level. 

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SHOPIFY MOBILE

Create interactive 3D models of your products that display on your online store's product page. No additional software, technology, or costs required — just Shopify’s 3D scanner for iOS.

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NEW CODE ACTION, SEARCH, AND NOTIFICATIONS FOR SHOPIFY FLOW

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• Code automations for complex business needs: Write JavaScript code to execute custom logic, aggregate data, calculate dates, and more with the `Run code` action.

• Discover tasks and templates easily: Find new pre-built automations faster with natural language search. In the editor, search across all tasks in a new centralised search.

• Automatic notifications for failed workflows: Get notified when a workflow fails so you can respond swiftly and minimise any disruptions to your business.

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SHIPPING AND FULFILMENT

Reduce shipping costs, save time, and exceed buyer delivery expectations with new fulfilment features. From automatic address validation, to outsourcing, and more.

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EXCHANGES

Following the introduction of native returns, Shopify introduces native exchanges. Easily create,

track, and manage exchanges for any order from the admin. Available in early 2024.

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APP STORE

Get AI-powered guidance based on the needs of your business. Search topics like “simplify the returns process” or "let buyers customise products" and the new guided search will show you the best apps and features to help. 

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DEVELOPER UPDATE HIGHLIGHTS

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• Customer Account Extensibility: Build extensions directly into new customer accounts with the same UI components as Shopify Checkout, alongside new components, extension APIs, and external network calls. This brings apps closer to customers and adds powerful functionality to new customer accounts. Available in developer preview.
• Reuse theme block: Eliminate redundant work by defining blocks once and reusing them across sections.
• Nest blocks to customise designs: Nest up to eight layers of blocks for greater control of your design.

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Find the complete list of platform-enhancing updates here.

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