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About us

We're a Shopify Platinum Partner in London. We design, build and grow Shopify Plus stores for brands in the UK and US.

We're a team of 33, all in-house, and a Shopify Partner since 2020. Clients include Allbirds, Represent, Ursa Major, House of Spoils and LSA International.

Most projects start with a move to Shopify, a new store or a customer experience strategy. After launch, we stay on to grow the store with you.

services

We deliver projects through a refined, expert-led process and a commitment to clear communication.

Custom Shopify websites designed and developed to align with your brand.

A customer-centric plan for long-term growth and experience excellence.

Ongoing growth through strategy, store optimisation and SEO/GEO services.

delivery partners
A Shopify Platinum Partner and Recharge Elite partner. We also work with Klaviyo, Rebuy, Yotpo and Gorgias.
Shopify Plus partner
Klaviyo
Rebuy
Yotpo
Their work ethic was incredible, and we felt like Superco was our team.
Jeewoo Park, Allbirds
They really took the time to understand the complexities of the business.
Abby Carter, Head of Marketing & Ecommerce, Tileflair
Superco understood the ambition from the start and were really pragmatic about how to make it happen.
Rohan Blacker, Founder, Schplendid
We appreciated their simple, straightforward workflow and consistent communication.
James Howell, Head of Digital Marketing, Ceva
Reebok
Allbirds
Ursa Major
House of Spoils
Minor Figures
Puresport
Monsters We Make
Valerie
Glaze
Feliway
fourfive
Katz
Cannaray
Smul
Rastah
Monpure
New & Lingwood
Years
Brinks Home
London Nootropics

GROW

GROW is our event series for ecommerce founders and teams, one sector at a time.

We ran the first GROW, for food and drink brands, in October 2024. In 2026 we ran four, all at Shoreditch House in London: beauty in April, wellness in May, and pet and food and drink in October. We also hosted a satellite event at Shoptalk Europe in Barcelona.

We keep the numbers small so people can talk. Speakers have included founders and teams from The INKEY List, Hair Syrup, Absolute Collagen, Goodrays, PARLA, Years and Field & Flower, alongside Shopify, Klaviyo, Recharge and Rebuy.

FAQs

Platinum is the top tier of the Shopify Partner Program. Shopify awards it on the volume and quality of the work a partner delivers for merchants.

Not always. Plus suits brands with high order volumes, B2B customers, several countries or custom checkout needs. If you don't need it, we'll tell you.

It depends on the scope, so we don't publish prices. We agree the scope with you first, then price it.

It depends on the scope. We moved LSA International from Magento to Shopify in six weeks and launched Schplendid in two months. Redesigns with several integrations take longer.

Not if the move is planned properly. We redirect every old URL, carry over titles, descriptions and structured data, and track rankings after launch.

Your account manager stays with you, and you share a Slack channel with our team. Most clients move to a monthly growth retainer covering development, testing, SEO and email.

All FAQs

Awards and recognition