A content first experience designed to position Represent alongside their luxury contemporaries.

overview

Represent is a British luxury fashion label and one of the fastest-growing stores on Shopify Plus.

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The brand wanted a digital experience that would position it amongst luxury contemporaries, whilst engaging existing fans and inspiring and educating a new global audience.

" New site is Apple level. "

- George Heaton - Founder

solution

A content first design

Working with the Represent team, and seeking insight from customers, we defined an experience strategy that would achieve the brand's aims and ambitions.

With content identified as Represent's most distinctive asset, we elevated it to lead the experience with supporting information showcasing the brand's luxury aesthetic.

This resulted in a unique experience that could connect with existing fans and newcomers, regardless of their location or familiarity.

results

Finalist for The Drum awards for best UX in eCommerce 2023, this site drives exceptional revenue growth for the brand and provides a scalable platform for ongoing testing and launches.