Project Overview

Premixed, cocktails made from a quality, organic ingredients and loved by Britain's best bartenders. Funkin Cocktails launched in 1999 trading B2B and its award-winning range of ready-to-drink cans and 700 ml bottles have become supermarket and corner shop favourites. Since dominating the wholesale market, they’re now bringing consistently great-tasting cocktails to everyone at home as well.

the challenge

The brand’s original website was built on a Magento platform that wasn’t designed to support the growth they were experiencing as a result of the Coronavirus pandemic and the nation being locked at home every Friday and Saturday night. They needed to move Shopify Plus because it scales well and also offers a high level of customisation that can support changing business goals. Because not everyone in the team had strong digital experience, the site also needed to be easy to manage.

the solution

We completed the migration from Magento to Shopify Plus in just 12 weeks and then focused on refining the UI and UX to improve both B2C and B2B subscriptions. Part of that experience was developing a content-driven loyalty hub for their trade customers. Within our strong partner network, we found the best tech integrations that would see Funkin smash its targets, including Age Verifier, Trustpilot, and Klaviyo. In just a few months, the Average Order Value increased by 56% and Conversion by 27%.

the experience

“Unlike many larger agencies, Superco are very agile with their ways of working. As a young team, they are able to recommend great and fun strategies, and the whole process felt very collaborative. I think the speed at which they work is also fantastic and they have been nothing but professional and have a very hands-on approach – a joy to work with.”

the future

Our partnership continues and Funkin Cocktails are thriving. Over the next year, we’ll be doubling down on B2B loyalty and subscription revenues to generate more passive profit.