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Digital transformation and Magento migration for at-home and on-trade cocktail brand

Digital transformation and Magento migration for at-home and on-trade cocktail brand

services
tech stack
project type

overview

AG Barr-owned, Funkin Cocktails, creates a vibrant range of premixed cocktails, mixers, syrups, and purées for use at home or on-trade.

The want to transformation their digital experience, including aMagento to Shopify Plus migration for D2C & B2B, elevating the brand exxpression, launch a B2B loyalty platform and a US site to support expansion

- Beth Gallagher - Head of Marketing
"They're an amazing agency! Always offering advice and assistance where needed. Really attentive to our needs, and are great communicators. They can do it all!"
- Beth Gallagher - Head of Marketing

experience strategy

Working with the Funkin team we defined an experience strategy that defined and engaged key visitors - setting out an experience that is defined by their relationship with the brand and products.

solution

Migration, internationa -lisation & B2B

When migrating Funkin Cocktails from Magento to Shopify Plus, we reimaged their creative; emphasising the fun, playful nature of the brand. We built the site on Shopify Plus and supported with a full SEO & data migration, as well as an ERP integration.

results

Since completing the migration, we've launched Funkin Tradehub, Funkin B2B and Funkin US.

No items found.

results

32%
Revenues

It's time to elevate your customer experience with expert guidance.

work with us

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