Consolidated international Shopify sites for a unique brand and subscription experience.

overview

Iconic oat milk and coffee brand, Minor Figures, entrusted Superco to build a new digital experience on Shopify Plus.

The goal was to build a consistent brand experience from the moment a customer landed on the site, through to managing their subscription.

- George Phillips - Digital Products Lead

Superco delivered the project and website to specification. Their project management style was pretty flexible — we had some very specific design requirements, and I was able to work closely with their team to get the result we wanted.

- George Phillips - Digital Products Lead

solution

Unique end-to-end brand experience

We supported their design team, creating a stripped-back user experience that delivers a simple purchase and subscription journey, whilst also feeling entirely “Minor Figures”.

We then built a custom, lightweight Shopify theme to deliver a rapid site experience that converts. We also built out a custom Recharge account section to provide a deeply branded subscription management experience.

results

15%

Churn Reduction

results

We delivered a clean, fast digital experience that showcases the unique world of Minor Figures and delivers a simple and effective shopping and subscription experience for the brand — helping to reduce churn by 15%

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