The Ursa Major is a high-growth, US-based natural skincare brand.
They were looking to improve customer retention following a migration to Recharge.
We supporting the migration to Recharge to collect better data about Ursa Major's customers. We then used browser, subscription, cancellation and order data to devise a list of recommendations for the Ursa Major team.
Our analysis included; funnel, cohort, sentiment and cancellations reason analysis.
Recommendations were prioritised focusing on low cost, high return ideas.