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Using subscription data to improve customer lifetime value

Using subscription data to improve customer lifetime value

services
tech stack
project type

overview

The Ursa Major is a high-growth, US-based natural skincare brand.

They were looking to improve customer retention following a migration to Recharge.

- Christina Alvertos - Director of ecommerce
"Superco helped us prioritise the one thing that was going to drive the most revenue. That was really great!"
- Christina Alvertos - Director of ecommerce

experience strategy

solution

Optimising retention using customer data

We supporting the migration to Recharge to collect better data about Ursa Major's customers. We then used browser, subscription, cancellation and order data to devise a list of recommendations for the Ursa Major team.

Our analysis included; funnel, cohort, sentiment and cancellations reason analysis.

Recommendations were prioritised focusing on low cost, high return ideas.

results

No items found.

results

32%
Returning Customer Rate

It's time to elevate your customer experience with expert guidance.

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