Improved customer lifetime value using subscription data.

overview

Ursa Major is a high-growth, US-based natural skincare brand that wanted to improve customer retention with a migration to Recharge.

- Christina Alvertos - Director of eCommerce

"Superco helped us prioritise the one thing that was going to drive the most revenue. That was really great!"

- Christina Alvertos - Director of eCommerce

solution

Optimising retention using customer data

We supported the migration to Recharge to collect better data about Ursa Major's customers. We then used browser, subscription, cancellation and order data to devise a list of recommendations for the Ursa Major team.

Our analysis included; funnel, cohort, sentiment and cancellation reasons.

Recommendations were prioritised focusing on low cost, high return ideas.

results

32%

Increase in subscribers over 6 months

results

With a smooth migration to Recharge and our set up of cancellation flows, we helped Ursa Major make use of a much better platform to increase their number of active subscribers.

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