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6.28.2024
10 minute
read
onshopify:

A weekly bulletin detailing the latest news and updates from Shopify.

6.28.2024
10 minute
read
onshopify logo

A weekly bulletin detailing the latest news and updates from Shopify.

Is it time to migrate to Shopify? Write a business case for your key stakeholders

Considering a shift to Shopify? This blog will teach you how to craft a compelling case for migration — pitching the transition as a strategic step toward significant growth.

Begin with Stakeholder Mapping

Identify key decision-makers in your business and align their interests with your vision. Understanding these influencers is crucial for effectively presenting your business case. Mendelow’s Matrix can help identify your key players — it’s these colleagues you need to impress.

Mendelow’s Matrix

With your stakeholders mapped, you’ll need to build a case of hard facts and realistic projections.

Key points to consider when convincing key players

  • Migration isn’t an end, but a means to unlock greater value for your brand.

  • Focus less on the ‘how’ and more on the ‘why’. The benefits should align with the brand’s key objectives. If they don’t, this pitch might be poorly timed.

  • A Shopify migration should be about driving growth and enhancing your customer experience, not keeping up with trends.

  • Be realistic about budgets and timelines. Understand that the true worth of migration lies in long-term value, not immediate changes.

  • Be open to feedback, and adjust and refine your business case based on the unique requirements of your key stakeholders.

Platform differences

When pitching to stakeholders, it's important to highlight the key differences between your current platform and Shopify, or Shopify Plus. Regardless of what your brand operates on now, these four Shopify advantages will stand out:

World’s best converting checkout: Shopify's overall conversion rate outpaces the competition by up to 36% and by an average of 15%.

Lower overall costs: Shopify is a cost-effective platform for scaling your business. Its pricing structure often results in lower overall costs compared to many other platforms. For a detailed breakdown, refer to the pricing section in this blog.

Ease of experimentation and strategy: Shopify enables brands to make changes and run tests without the need for a large team of coders. This flexibility allows for quicker adaptations and more innovative strategies.

Stability and reliability: With a proven track record of reliability, Shopify rarely experiences downtime or technical issues, ensuring your business remains operational and your customers satisfied.

“Our website was built on Magento. With the growth of eCommerce over lockdown, we saw exponential growth that the platform could not support.”

Ben Anderson, Marketing Director, FUNKIN COCKTAILS

More benefits

In addition to the platform differences outlined above, there are other benefits to take note of:

Scalability: As your business grows, Shopify scales with you. Its infrastructure supports high traffic volumes and large inventories, ensuring that your online store remains performant and responsive.

Support and resources: Shopify offers extensive customer support and a wealth of resources, including a robust community, comprehensive documentation, and a variety of third-party apps and integrations to enhance functionality.

Security: With built-in security features and compliance with major standards, Shopify ensures that your customer data is protected, giving you and your customers peace of mind.

Global reach: Shopify supports multiple languages and currencies, making it an ideal platform for businesses looking to expand their reach to international markets.

Costs and timescale

When you’ve highlighted the benefits, you can expect questions about the practical realities of a migration. Here’s what you need to know:

Costs: Starting from £25,000, with the total cost highly dependent on the complexity of your project. It's important to budget accordingly and consider all potential expenses.

Timescale: Typically starts from three months and can extend further, depending on the project's complexity. Proper planning and time management ensure a smooth transition.

“Superco is very agile with its ways of working. They can recommend great and fun strategies, and the whole process has felt very collaborative. The speed at which they work is fantastic.”

Beth Gallagher, Senior Digital Marketing Manager, FUNKIN COCKTAILS

Potential risks

Like any large business decision, there are risks that must be deliberated before knowing that a migration is right for you. Consider these with your key stakeholders:

Choosing the wrong agency: Selecting the right agency is critical. An experienced agency with a strong track record in Shopify migrations will ensure a smoother transition and better experience.

Misalignment with business objectives: It's essential that your Shopify setup aligns with your business objectives. A misalignment can lead to inefficiencies and missed opportunities.

Underestimating scope and scale: Underestimating the project's scope and scale can result in unexpected challenges and delays. A thorough understanding of the project requirements and meticulous planning can mitigate this risk.

To conclude…

By mapping your stakeholders, understanding the key platform differences, and considering the benefits, costs, timescales, and potential risks, you can build a compelling business case for transitioning to Shopify or Shopify Plus.

If now is the time for your brand to drive growth and enhance its customer experience, reach out to our team of Shopify specialists — we’re happy to answer any migration-related questions.

6.28.2024
10 minute
read
on brand logo

Prepare your pitch deck.

s for superco logo
6.28.2024
10 minute
read
onbrand:

A weekly bulletin detailing the latest news and updates from Shopify.

Is it time to migrate to Shopify? Write a business case for your key stakeholders

Considering a shift to Shopify? This blog will teach you how to craft a compelling case for migration — pitching the transition as a strategic step toward significant growth.

Begin with Stakeholder Mapping

Identify key decision-makers in your business and align their interests with your vision. Understanding these influencers is crucial for effectively presenting your business case. Mendelow’s Matrix can help identify your key players — it’s these colleagues you need to impress.

Mendelow’s Matrix

With your stakeholders mapped, you’ll need to build a case of hard facts and realistic projections.

Key points to consider when convincing key players

  • Migration isn’t an end, but a means to unlock greater value for your brand.

  • Focus less on the ‘how’ and more on the ‘why’. The benefits should align with the brand’s key objectives. If they don’t, this pitch might be poorly timed.

  • A Shopify migration should be about driving growth and enhancing your customer experience, not keeping up with trends.

  • Be realistic about budgets and timelines. Understand that the true worth of migration lies in long-term value, not immediate changes.

  • Be open to feedback, and adjust and refine your business case based on the unique requirements of your key stakeholders.

Platform differences

When pitching to stakeholders, it's important to highlight the key differences between your current platform and Shopify, or Shopify Plus. Regardless of what your brand operates on now, these four Shopify advantages will stand out:

World’s best converting checkout: Shopify's overall conversion rate outpaces the competition by up to 36% and by an average of 15%.

Lower overall costs: Shopify is a cost-effective platform for scaling your business. Its pricing structure often results in lower overall costs compared to many other platforms. For a detailed breakdown, refer to the pricing section in this blog.

Ease of experimentation and strategy: Shopify enables brands to make changes and run tests without the need for a large team of coders. This flexibility allows for quicker adaptations and more innovative strategies.

Stability and reliability: With a proven track record of reliability, Shopify rarely experiences downtime or technical issues, ensuring your business remains operational and your customers satisfied.

“Our website was built on Magento. With the growth of eCommerce over lockdown, we saw exponential growth that the platform could not support.”

Ben Anderson, Marketing Director, FUNKIN COCKTAILS

More benefits

In addition to the platform differences outlined above, there are other benefits to take note of:

Scalability: As your business grows, Shopify scales with you. Its infrastructure supports high traffic volumes and large inventories, ensuring that your online store remains performant and responsive.

Support and resources: Shopify offers extensive customer support and a wealth of resources, including a robust community, comprehensive documentation, and a variety of third-party apps and integrations to enhance functionality.

Security: With built-in security features and compliance with major standards, Shopify ensures that your customer data is protected, giving you and your customers peace of mind.

Global reach: Shopify supports multiple languages and currencies, making it an ideal platform for businesses looking to expand their reach to international markets.

Costs and timescale

When you’ve highlighted the benefits, you can expect questions about the practical realities of a migration. Here’s what you need to know:

Costs: Starting from £25,000, with the total cost highly dependent on the complexity of your project. It's important to budget accordingly and consider all potential expenses.

Timescale: Typically starts from three months and can extend further, depending on the project's complexity. Proper planning and time management ensure a smooth transition.

“Superco is very agile with its ways of working. They can recommend great and fun strategies, and the whole process has felt very collaborative. The speed at which they work is fantastic.”

Beth Gallagher, Senior Digital Marketing Manager, FUNKIN COCKTAILS

Potential risks

Like any large business decision, there are risks that must be deliberated before knowing that a migration is right for you. Consider these with your key stakeholders:

Choosing the wrong agency: Selecting the right agency is critical. An experienced agency with a strong track record in Shopify migrations will ensure a smoother transition and better experience.

Misalignment with business objectives: It's essential that your Shopify setup aligns with your business objectives. A misalignment can lead to inefficiencies and missed opportunities.

Underestimating scope and scale: Underestimating the project's scope and scale can result in unexpected challenges and delays. A thorough understanding of the project requirements and meticulous planning can mitigate this risk.

To conclude…

By mapping your stakeholders, understanding the key platform differences, and considering the benefits, costs, timescales, and potential risks, you can build a compelling business case for transitioning to Shopify or Shopify Plus.

If now is the time for your brand to drive growth and enhance its customer experience, reach out to our team of Shopify specialists — we’re happy to answer any migration-related questions.

s for superco logo
6.28.2024
10 minute
read

Is it time to migrate to Shopify?

Prepare your pitch deck.

Is it time to migrate to Shopify? Write a business case for your key stakeholders

Considering a shift to Shopify? This blog will teach you how to craft a compelling case for migration — pitching the transition as a strategic step toward significant growth.

Begin with Stakeholder Mapping

Identify key decision-makers in your business and align their interests with your vision. Understanding these influencers is crucial for effectively presenting your business case. Mendelow’s Matrix can help identify your key players — it’s these colleagues you need to impress.

Mendelow’s Matrix

With your stakeholders mapped, you’ll need to build a case of hard facts and realistic projections.

Key points to consider when convincing key players

  • Migration isn’t an end, but a means to unlock greater value for your brand.

  • Focus less on the ‘how’ and more on the ‘why’. The benefits should align with the brand’s key objectives. If they don’t, this pitch might be poorly timed.

  • A Shopify migration should be about driving growth and enhancing your customer experience, not keeping up with trends.

  • Be realistic about budgets and timelines. Understand that the true worth of migration lies in long-term value, not immediate changes.

  • Be open to feedback, and adjust and refine your business case based on the unique requirements of your key stakeholders.

Platform differences

When pitching to stakeholders, it's important to highlight the key differences between your current platform and Shopify, or Shopify Plus. Regardless of what your brand operates on now, these four Shopify advantages will stand out:

World’s best converting checkout: Shopify's overall conversion rate outpaces the competition by up to 36% and by an average of 15%.

Lower overall costs: Shopify is a cost-effective platform for scaling your business. Its pricing structure often results in lower overall costs compared to many other platforms. For a detailed breakdown, refer to the pricing section in this blog.

Ease of experimentation and strategy: Shopify enables brands to make changes and run tests without the need for a large team of coders. This flexibility allows for quicker adaptations and more innovative strategies.

Stability and reliability: With a proven track record of reliability, Shopify rarely experiences downtime or technical issues, ensuring your business remains operational and your customers satisfied.

“Our website was built on Magento. With the growth of eCommerce over lockdown, we saw exponential growth that the platform could not support.”

Ben Anderson, Marketing Director, FUNKIN COCKTAILS

More benefits

In addition to the platform differences outlined above, there are other benefits to take note of:

Scalability: As your business grows, Shopify scales with you. Its infrastructure supports high traffic volumes and large inventories, ensuring that your online store remains performant and responsive.

Support and resources: Shopify offers extensive customer support and a wealth of resources, including a robust community, comprehensive documentation, and a variety of third-party apps and integrations to enhance functionality.

Security: With built-in security features and compliance with major standards, Shopify ensures that your customer data is protected, giving you and your customers peace of mind.

Global reach: Shopify supports multiple languages and currencies, making it an ideal platform for businesses looking to expand their reach to international markets.

Costs and timescale

When you’ve highlighted the benefits, you can expect questions about the practical realities of a migration. Here’s what you need to know:

Costs: Starting from £25,000, with the total cost highly dependent on the complexity of your project. It's important to budget accordingly and consider all potential expenses.

Timescale: Typically starts from three months and can extend further, depending on the project's complexity. Proper planning and time management ensure a smooth transition.

“Superco is very agile with its ways of working. They can recommend great and fun strategies, and the whole process has felt very collaborative. The speed at which they work is fantastic.”

Beth Gallagher, Senior Digital Marketing Manager, FUNKIN COCKTAILS

Potential risks

Like any large business decision, there are risks that must be deliberated before knowing that a migration is right for you. Consider these with your key stakeholders:

Choosing the wrong agency: Selecting the right agency is critical. An experienced agency with a strong track record in Shopify migrations will ensure a smoother transition and better experience.

Misalignment with business objectives: It's essential that your Shopify setup aligns with your business objectives. A misalignment can lead to inefficiencies and missed opportunities.

Underestimating scope and scale: Underestimating the project's scope and scale can result in unexpected challenges and delays. A thorough understanding of the project requirements and meticulous planning can mitigate this risk.

To conclude…

By mapping your stakeholders, understanding the key platform differences, and considering the benefits, costs, timescales, and potential risks, you can build a compelling business case for transitioning to Shopify or Shopify Plus.

If now is the time for your brand to drive growth and enhance its customer experience, reach out to our team of Shopify specialists — we’re happy to answer any migration-related questions.

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