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We deliver outstanding customer experiences through expert-led processes.
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We deliver outstanding customer experiences through expert-led processes.
Season’s greetings 🎅
This is the last On Brand of 2023, so we wanted to take a moment to say a huge thank you to our clients, partners, and team, it’s been another incredible year.
As a young agency, we’re so proud of all the amazing results we’ve achieved — so much so that we’ve dedicated the bulk of this newsletter to showcasing 2023’s highlights!
Well done to the team for so much hard work, it never goes unnoticed and we can’t wait to see what we achieve together in 2024. Here’s to more impressive results, more awards, more brilliant team members, and even more growth 👀
Scroll down past our favourite case studies to find out what the team is expecting to see in trends for 2024. We’ve also partnered with Scoops to explore DTC expectations for next year, and we’re calling on eCommerce managers and directors to offer up some insights. Follow this link to get involved and claim our incentive 💸
See you all in the new year,
Tom & Tom
George Heaton, founder of Represent, described our redesign and build as "Apple Level 😎"
Revenue increase: 92% YoY
Conversion rate increase: 32% YoY.
A Vision Workshop with the FUNKIN team resulted in an evolution of their customer experience throughout 2023.
“Superco are very agile. They recommend great and fun strategies, and the whole process has felt very collaborative. The speed at which they work is fantastic.”
Email marketing attributed revenue increase: 450%
Open rate increase: 55%
We set up stores in the UK, US, and AU, and built a custom subscription portal from scratch.
“We were looking for an agency who could turn our brand vision into a high performing store. Superco nailed the brief and delivered us the new website on time and budget. We’ve seen improved subscription and conversion performance since”
We migrated from Shopify to Shopify Plus, implementing a fresh design with new elements, such as upgraded colour selection on collection pages.
This feature is now more reliable, stable, user-friendly, and easy to manage, especially since All Birds has started using an AI solution for merchandising which is compatible with our new solution.
2023 has been a year of AI-innovation, customer-centric strategies, and significant shifts in buying habits. Here's a quick rundown of this year’s key trends:
💥 AI-driven efficiency and personalization 💥
💥 The merging of social media and commerce 💥
💥 Dynamic pricing strategies during economic shifts 💥
💥 The metaverse as a magnet for Gen Z 💥
💥 Mobile commerce domination 💥
But more importantly, we’re interested in what’s set to change in 2024. If you’re an eCommerce manager or director, you could help us with a study we’re conducting on DTC expectations — follow the link for an incentive HERE
Whilst we collect the thoughts of all our trusted partners, we asked our team what they expect to hear more about over the next year. Here’s what they said:
eCommerce is expected to constitute 41% of global retail sales by 2027, up from 18% in 2017 according to Boston Consulting Group. This growth includes a 9% compound annual growth rate through 2027, doubling the projected growth of brick-and-mortar retail. The growth continues to be driven by technological advancements, changing consumer preferences, innovative business models and global market expansion.
Gen-Z, the true digital natives, are reshaping the landscape of online interactions with their high expectations for website performance. They demand lightning-fast load times and a level of engagement that traditional websites struggle to meet. This generation's deep integration with social media also makes social commerce a critical aspect of their shopping experience. Websites targeting this demographic need to be not just fast and responsive but also rich in interactive and immersive content.
The advent of AI in eCommerce has opened doors to unprecedented levels of content personalization. From creating diverse virtual models to offering customised pack shots, AI is enabling a more personalised shopping experience. This technological advancement is transforming how products are presented, resonating more deeply with individual identities and preferences. Such customer experiences are not just visually appealing but also effective in driving higher conversion rates by establishing a stronger connection with site visitors.
The B2B eCommerce sector is poised for notable growth, expected to achieve a 14.5% annual growth rate through 2026. This trend highlights a shift towards digital channels due to increased demand for efficient and streamlined procurement processes. The market value is projected to reach $36 trillion by 2026. Key industries like manufacturing, energy, and healthcare are at the forefront of the predicted expansion.
In 2022, McKinsey predicted that we’d see a shift towards NeXT commerce which involves focusing on customer needs and experiences, leveraging digital capabilities, and expanding beyond traditional eCommerce. We believe this couldn’t be more valid as we approach 2024, as more and more brands enter the space and transition from offering mere transactions to providing comprehensive solutions and experiences for customers. Companies must become indispensable to their customers by embracing trends, evolving with customer behaviours, and taking note of rising expectations.
That’s all for 2023, Merry Christmas and a Happy New Year 🥂
Season’s greetings 🎅
This is the last On Brand of 2023, so we wanted to take a moment to say a huge thank you to our clients, partners, and team, it’s been another incredible year.
As a young agency, we’re so proud of all the amazing results we’ve achieved — so much so that we’ve dedicated the bulk of this newsletter to showcasing 2023’s highlights!
Well done to the team for so much hard work, it never goes unnoticed and we can’t wait to see what we achieve together in 2024. Here’s to more impressive results, more awards, more brilliant team members, and even more growth 👀
Scroll down past our favourite case studies to find out what the team is expecting to see in trends for 2024. We’ve also partnered with Scoops to explore DTC expectations for next year, and we’re calling on eCommerce managers and directors to offer up some insights. Follow this link to get involved and claim our incentive 💸
See you all in the new year,
Tom & Tom
George Heaton, founder of Represent, described our redesign and build as "Apple Level 😎"
Revenue increase: 92% YoY
Conversion rate increase: 32% YoY.
A Vision Workshop with the FUNKIN team resulted in an evolution of their customer experience throughout 2023.
“Superco are very agile. They recommend great and fun strategies, and the whole process has felt very collaborative. The speed at which they work is fantastic.”
Email marketing attributed revenue increase: 450%
Open rate increase: 55%
We set up stores in the UK, US, and AU, and built a custom subscription portal from scratch.
“We were looking for an agency who could turn our brand vision into a high performing store. Superco nailed the brief and delivered us the new website on time and budget. We’ve seen improved subscription and conversion performance since”
We migrated from Shopify to Shopify Plus, implementing a fresh design with new elements, such as upgraded colour selection on collection pages.
This feature is now more reliable, stable, user-friendly, and easy to manage, especially since All Birds has started using an AI solution for merchandising which is compatible with our new solution.
2023 has been a year of AI-innovation, customer-centric strategies, and significant shifts in buying habits. Here's a quick rundown of this year’s key trends:
💥 AI-driven efficiency and personalization 💥
💥 The merging of social media and commerce 💥
💥 Dynamic pricing strategies during economic shifts 💥
💥 The metaverse as a magnet for Gen Z 💥
💥 Mobile commerce domination 💥
But more importantly, we’re interested in what’s set to change in 2024. If you’re an eCommerce manager or director, you could help us with a study we’re conducting on DTC expectations — follow the link for an incentive HERE
Whilst we collect the thoughts of all our trusted partners, we asked our team what they expect to hear more about over the next year. Here’s what they said:
eCommerce is expected to constitute 41% of global retail sales by 2027, up from 18% in 2017 according to Boston Consulting Group. This growth includes a 9% compound annual growth rate through 2027, doubling the projected growth of brick-and-mortar retail. The growth continues to be driven by technological advancements, changing consumer preferences, innovative business models and global market expansion.
Gen-Z, the true digital natives, are reshaping the landscape of online interactions with their high expectations for website performance. They demand lightning-fast load times and a level of engagement that traditional websites struggle to meet. This generation's deep integration with social media also makes social commerce a critical aspect of their shopping experience. Websites targeting this demographic need to be not just fast and responsive but also rich in interactive and immersive content.
The advent of AI in eCommerce has opened doors to unprecedented levels of content personalization. From creating diverse virtual models to offering customised pack shots, AI is enabling a more personalised shopping experience. This technological advancement is transforming how products are presented, resonating more deeply with individual identities and preferences. Such customer experiences are not just visually appealing but also effective in driving higher conversion rates by establishing a stronger connection with site visitors.
The B2B eCommerce sector is poised for notable growth, expected to achieve a 14.5% annual growth rate through 2026. This trend highlights a shift towards digital channels due to increased demand for efficient and streamlined procurement processes. The market value is projected to reach $36 trillion by 2026. Key industries like manufacturing, energy, and healthcare are at the forefront of the predicted expansion.
In 2022, McKinsey predicted that we’d see a shift towards NeXT commerce which involves focusing on customer needs and experiences, leveraging digital capabilities, and expanding beyond traditional eCommerce. We believe this couldn’t be more valid as we approach 2024, as more and more brands enter the space and transition from offering mere transactions to providing comprehensive solutions and experiences for customers. Companies must become indispensable to their customers by embracing trends, evolving with customer behaviours, and taking note of rising expectations.
That’s all for 2023, Merry Christmas and a Happy New Year 🥂
Season’s greetings 🎅
This is the last On Brand of 2023, so we wanted to take a moment to say a huge thank you to our clients, partners, and team, it’s been another incredible year.
As a young agency, we’re so proud of all the amazing results we’ve achieved — so much so that we’ve dedicated the bulk of this newsletter to showcasing 2023’s highlights!
Well done to the team for so much hard work, it never goes unnoticed and we can’t wait to see what we achieve together in 2024. Here’s to more impressive results, more awards, more brilliant team members, and even more growth 👀
Scroll down past our favourite case studies to find out what the team is expecting to see in trends for 2024. We’ve also partnered with Scoops to explore DTC expectations for next year, and we’re calling on eCommerce managers and directors to offer up some insights. Follow this link to get involved and claim our incentive 💸
See you all in the new year,
Tom & Tom
George Heaton, founder of Represent, described our redesign and build as "Apple Level 😎"
Revenue increase: 92% YoY
Conversion rate increase: 32% YoY.
A Vision Workshop with the FUNKIN team resulted in an evolution of their customer experience throughout 2023.
“Superco are very agile. They recommend great and fun strategies, and the whole process has felt very collaborative. The speed at which they work is fantastic.”
Email marketing attributed revenue increase: 450%
Open rate increase: 55%
We set up stores in the UK, US, and AU, and built a custom subscription portal from scratch.
“We were looking for an agency who could turn our brand vision into a high performing store. Superco nailed the brief and delivered us the new website on time and budget. We’ve seen improved subscription and conversion performance since”
We migrated from Shopify to Shopify Plus, implementing a fresh design with new elements, such as upgraded colour selection on collection pages.
This feature is now more reliable, stable, user-friendly, and easy to manage, especially since All Birds has started using an AI solution for merchandising which is compatible with our new solution.
2023 has been a year of AI-innovation, customer-centric strategies, and significant shifts in buying habits. Here's a quick rundown of this year’s key trends:
💥 AI-driven efficiency and personalization 💥
💥 The merging of social media and commerce 💥
💥 Dynamic pricing strategies during economic shifts 💥
💥 The metaverse as a magnet for Gen Z 💥
💥 Mobile commerce domination 💥
But more importantly, we’re interested in what’s set to change in 2024. If you’re an eCommerce manager or director, you could help us with a study we’re conducting on DTC expectations — follow the link for an incentive HERE
Whilst we collect the thoughts of all our trusted partners, we asked our team what they expect to hear more about over the next year. Here’s what they said:
eCommerce is expected to constitute 41% of global retail sales by 2027, up from 18% in 2017 according to Boston Consulting Group. This growth includes a 9% compound annual growth rate through 2027, doubling the projected growth of brick-and-mortar retail. The growth continues to be driven by technological advancements, changing consumer preferences, innovative business models and global market expansion.
Gen-Z, the true digital natives, are reshaping the landscape of online interactions with their high expectations for website performance. They demand lightning-fast load times and a level of engagement that traditional websites struggle to meet. This generation's deep integration with social media also makes social commerce a critical aspect of their shopping experience. Websites targeting this demographic need to be not just fast and responsive but also rich in interactive and immersive content.
The advent of AI in eCommerce has opened doors to unprecedented levels of content personalization. From creating diverse virtual models to offering customised pack shots, AI is enabling a more personalised shopping experience. This technological advancement is transforming how products are presented, resonating more deeply with individual identities and preferences. Such customer experiences are not just visually appealing but also effective in driving higher conversion rates by establishing a stronger connection with site visitors.
The B2B eCommerce sector is poised for notable growth, expected to achieve a 14.5% annual growth rate through 2026. This trend highlights a shift towards digital channels due to increased demand for efficient and streamlined procurement processes. The market value is projected to reach $36 trillion by 2026. Key industries like manufacturing, energy, and healthcare are at the forefront of the predicted expansion.
In 2022, McKinsey predicted that we’d see a shift towards NeXT commerce which involves focusing on customer needs and experiences, leveraging digital capabilities, and expanding beyond traditional eCommerce. We believe this couldn’t be more valid as we approach 2024, as more and more brands enter the space and transition from offering mere transactions to providing comprehensive solutions and experiences for customers. Companies must become indispensable to their customers by embracing trends, evolving with customer behaviours, and taking note of rising expectations.
That’s all for 2023, Merry Christmas and a Happy New Year 🥂
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