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10.28.2024
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onshopify:

A weekly bulletin detailing the latest news and updates from Shopify.

10.28.2024
read
onshopify logo

A weekly bulletin detailing the latest news and updates from Shopify.

Stay ahead of your competition: strategies for maintaining customer loyalty

For our 2024 DTC expectations study, we surveyed eCommerce managers and directors about their strategies for maintaining customer loyalty amid fierce competition. The consensus was clear: as consumer choices and expectations grow, brands must adopt robust techniques to keep their community engaged.

This blog highlights seven strategies recommended by our Shopify Plus experts, with tactics to add to your checklist:

🌟Exceptional customer experiences

Customers who enjoy interacting with your brand are more likely to return and recommend. 

Key tactics:

  • Optimise the customer experience: streamlined navigation, fast loading times, and a strategic, customer-centric design will keep users engaged.
  • 24/7 support: Offer round-the-clock customer support through various channels, keep order status communication proactive and ensure issues are resolved quickly. 
  • Get to know your customer: Utilise quizzes and other zero-party data collection methods to work out the needs and desires of your target audience, use these insights to improve your shopping experience. 

Superco launched two new sites for Allbirds in Canada and South Korea. We migrated the brand from their headless setup, enhancing the designs and rebuilding them in Shopify 2.0. This project delivered site speeds that matched and exceeded the original sites, driving our efforts to boost customer loyalty through a more engaging experience.

🧑Personalised customer journey 

Create meaningful and engaging interactions by personalising customer experiences to ensure your shoppers feel seen and heard. 

Key tactics:

  • Dynamic content: Use customer data to personalise website content, emails, and product recommendations.
  • Customer segmentation: Divide your customer base into segments based on behaviour, preferences, and purchase history to deliver targeted marketing messages.
  • Customised offers: Provide personalised discounts and promotions that cater to individual customer needs and preferences.

🧑Loyalty programmes

Well-designed loyalty programs can significantly boost customer retention by rewarding repeat purchases and encouraging ongoing engagement.

Key tactics:

  • Points-based systems with tiered rewards: Allow customers to earn points for purchases, which can be redeemed for discounts or rewards. Implement a tiered system where customers receive more benefits as they move up the tiers, incentivising higher spending.
  • Exclusive perks: Offer exclusive benefits such as early access to sales, VIP events, or special gifts for loyal customers.
  • Free or discounted shipping: Early this year, 81% of consumers were reported to feel positive or very positive about brands that offer free or discounted shipping, making this perk a significant factor driving consumer satisfaction, and when provided, it can eliminate the need for additional discounts.

👥Community building

Creating a sense of community around your brand can foster loyalty by making customers feel part of something bigger.

Key tactics:

  • Social media engagement: Actively engage with customers on social media platforms, respond to their comments, and encourage user-generated content and reviews.
  • Email marketing engagement: Use email marketing to keep your community informed and engaged with personalised newsletters, exclusive updates, and community-driven content.
  • Exclusive events: Host exclusive events for your loyal customers, both online and offline, to strengthen the community bond.

Rapidly growing CBD-to-apparel brand, Puresport, exemplifies community-building excellence. Their weekly run clubs foster connections and content sharing among brand fans, reinforcing loyalty. Leveraging this success, Puresport partnered with Superco to enhance retention.

✅Consistent quality and reliability

Customers need to trust that they will receive the same quality every time they purchase from you, consistently deliver high-quality products and services to maintain their love for your brand.

Key tactics:

  • Quality control: Implement rigorous quality control processes to ensure your products meet high standards.
  • Reliability: Ensure timely delivery and accurate order fulfilment. A friction-free returns process promotes customer satisfaction and increases their likelihood to shop again. 
  • Customer feedback: Regularly solicit and act on customer feedback to continuously improve your products and services.

📧Value-led communication 

Show your customers that you care by offering more than just product information. 

Key tactics:

  • Educational content: Share articles, how-tos, and tips that help your customers use your products more effectively or solve related problems.
  • Engaging storytelling: Use your brand's story and customer success stories to create content that resonates emotionally with your audience.
  • Behind-the-scenes insights: Share behind-the-scenes content about your brand’s operations, values, and team to build a deeper connection with your audience.

FUNKIN COCKTAILS, the UK’s favourite cocktail brand, has achieved high engagement and conversions through email marketing with the help of the Superco team. Their monthly newsletter, featuring recipes and industry trends, effectively fosters customer loyalty.

🤖Effective use of technology

Leveraging advances in AI can enhance customer loyalty by improving the shopping experience and providing valuable insights.

Key Tactics:

  • AI and machine learning: Use AI to personalise customer interactions, predict buying patterns, and automate customer service.
  • Analytics tools: Utilise advanced analytics tools to understand customer behaviour and optimise marketing strategies.
  • Omnichannel integration: Ensure a seamless experience across all channels, integrating online and offline data to provide a unified customer journey.

A final thought…

When considering loyalty tactics, it’s important to remember that not all strategies are suitable for every brand or product type. Tailoring these tactics to your audience is key to achieving the best results. 

Want to take your customer loyalty to the next level? Contact our Shopify Plus experts for advice.

10.28.2024
read
on brand logo

DTC 2024 Expectations Report

s for superco logo
10.28.2024
read
onbrand:

A weekly bulletin detailing the latest news and updates from Shopify.

Stay ahead of your competition: strategies for maintaining customer loyalty

For our 2024 DTC expectations study, we surveyed eCommerce managers and directors about their strategies for maintaining customer loyalty amid fierce competition. The consensus was clear: as consumer choices and expectations grow, brands must adopt robust techniques to keep their community engaged.

This blog highlights seven strategies recommended by our Shopify Plus experts, with tactics to add to your checklist:

🌟Exceptional customer experiences

Customers who enjoy interacting with your brand are more likely to return and recommend. 

Key tactics:

  • Optimise the customer experience: streamlined navigation, fast loading times, and a strategic, customer-centric design will keep users engaged.
  • 24/7 support: Offer round-the-clock customer support through various channels, keep order status communication proactive and ensure issues are resolved quickly. 
  • Get to know your customer: Utilise quizzes and other zero-party data collection methods to work out the needs and desires of your target audience, use these insights to improve your shopping experience. 

Superco launched two new sites for Allbirds in Canada and South Korea. We migrated the brand from their headless setup, enhancing the designs and rebuilding them in Shopify 2.0. This project delivered site speeds that matched and exceeded the original sites, driving our efforts to boost customer loyalty through a more engaging experience.

🧑Personalised customer journey 

Create meaningful and engaging interactions by personalising customer experiences to ensure your shoppers feel seen and heard. 

Key tactics:

  • Dynamic content: Use customer data to personalise website content, emails, and product recommendations.
  • Customer segmentation: Divide your customer base into segments based on behaviour, preferences, and purchase history to deliver targeted marketing messages.
  • Customised offers: Provide personalised discounts and promotions that cater to individual customer needs and preferences.

🧑Loyalty programmes

Well-designed loyalty programs can significantly boost customer retention by rewarding repeat purchases and encouraging ongoing engagement.

Key tactics:

  • Points-based systems with tiered rewards: Allow customers to earn points for purchases, which can be redeemed for discounts or rewards. Implement a tiered system where customers receive more benefits as they move up the tiers, incentivising higher spending.
  • Exclusive perks: Offer exclusive benefits such as early access to sales, VIP events, or special gifts for loyal customers.
  • Free or discounted shipping: Early this year, 81% of consumers were reported to feel positive or very positive about brands that offer free or discounted shipping, making this perk a significant factor driving consumer satisfaction, and when provided, it can eliminate the need for additional discounts.

👥Community building

Creating a sense of community around your brand can foster loyalty by making customers feel part of something bigger.

Key tactics:

  • Social media engagement: Actively engage with customers on social media platforms, respond to their comments, and encourage user-generated content and reviews.
  • Email marketing engagement: Use email marketing to keep your community informed and engaged with personalised newsletters, exclusive updates, and community-driven content.
  • Exclusive events: Host exclusive events for your loyal customers, both online and offline, to strengthen the community bond.

Rapidly growing CBD-to-apparel brand, Puresport, exemplifies community-building excellence. Their weekly run clubs foster connections and content sharing among brand fans, reinforcing loyalty. Leveraging this success, Puresport partnered with Superco to enhance retention.

✅Consistent quality and reliability

Customers need to trust that they will receive the same quality every time they purchase from you, consistently deliver high-quality products and services to maintain their love for your brand.

Key tactics:

  • Quality control: Implement rigorous quality control processes to ensure your products meet high standards.
  • Reliability: Ensure timely delivery and accurate order fulfilment. A friction-free returns process promotes customer satisfaction and increases their likelihood to shop again. 
  • Customer feedback: Regularly solicit and act on customer feedback to continuously improve your products and services.

📧Value-led communication 

Show your customers that you care by offering more than just product information. 

Key tactics:

  • Educational content: Share articles, how-tos, and tips that help your customers use your products more effectively or solve related problems.
  • Engaging storytelling: Use your brand's story and customer success stories to create content that resonates emotionally with your audience.
  • Behind-the-scenes insights: Share behind-the-scenes content about your brand’s operations, values, and team to build a deeper connection with your audience.

FUNKIN COCKTAILS, the UK’s favourite cocktail brand, has achieved high engagement and conversions through email marketing with the help of the Superco team. Their monthly newsletter, featuring recipes and industry trends, effectively fosters customer loyalty.

🤖Effective use of technology

Leveraging advances in AI can enhance customer loyalty by improving the shopping experience and providing valuable insights.

Key Tactics:

  • AI and machine learning: Use AI to personalise customer interactions, predict buying patterns, and automate customer service.
  • Analytics tools: Utilise advanced analytics tools to understand customer behaviour and optimise marketing strategies.
  • Omnichannel integration: Ensure a seamless experience across all channels, integrating online and offline data to provide a unified customer journey.

A final thought…

When considering loyalty tactics, it’s important to remember that not all strategies are suitable for every brand or product type. Tailoring these tactics to your audience is key to achieving the best results. 

Want to take your customer loyalty to the next level? Contact our Shopify Plus experts for advice.

s for superco logo
10.28.2024
read

Stay ahead of your competition: strategies for maintaining customer loyalty

DTC 2024 Expectations Report

Stay ahead of your competition: strategies for maintaining customer loyalty

For our 2024 DTC expectations study, we surveyed eCommerce managers and directors about their strategies for maintaining customer loyalty amid fierce competition. The consensus was clear: as consumer choices and expectations grow, brands must adopt robust techniques to keep their community engaged.

This blog highlights seven strategies recommended by our Shopify Plus experts, with tactics to add to your checklist:

🌟Exceptional customer experiences

Customers who enjoy interacting with your brand are more likely to return and recommend. 

Key tactics:

  • Optimise the customer experience: streamlined navigation, fast loading times, and a strategic, customer-centric design will keep users engaged.
  • 24/7 support: Offer round-the-clock customer support through various channels, keep order status communication proactive and ensure issues are resolved quickly. 
  • Get to know your customer: Utilise quizzes and other zero-party data collection methods to work out the needs and desires of your target audience, use these insights to improve your shopping experience. 

Superco launched two new sites for Allbirds in Canada and South Korea. We migrated the brand from their headless setup, enhancing the designs and rebuilding them in Shopify 2.0. This project delivered site speeds that matched and exceeded the original sites, driving our efforts to boost customer loyalty through a more engaging experience.

🧑Personalised customer journey 

Create meaningful and engaging interactions by personalising customer experiences to ensure your shoppers feel seen and heard. 

Key tactics:

  • Dynamic content: Use customer data to personalise website content, emails, and product recommendations.
  • Customer segmentation: Divide your customer base into segments based on behaviour, preferences, and purchase history to deliver targeted marketing messages.
  • Customised offers: Provide personalised discounts and promotions that cater to individual customer needs and preferences.

🧑Loyalty programmes

Well-designed loyalty programs can significantly boost customer retention by rewarding repeat purchases and encouraging ongoing engagement.

Key tactics:

  • Points-based systems with tiered rewards: Allow customers to earn points for purchases, which can be redeemed for discounts or rewards. Implement a tiered system where customers receive more benefits as they move up the tiers, incentivising higher spending.
  • Exclusive perks: Offer exclusive benefits such as early access to sales, VIP events, or special gifts for loyal customers.
  • Free or discounted shipping: Early this year, 81% of consumers were reported to feel positive or very positive about brands that offer free or discounted shipping, making this perk a significant factor driving consumer satisfaction, and when provided, it can eliminate the need for additional discounts.

👥Community building

Creating a sense of community around your brand can foster loyalty by making customers feel part of something bigger.

Key tactics:

  • Social media engagement: Actively engage with customers on social media platforms, respond to their comments, and encourage user-generated content and reviews.
  • Email marketing engagement: Use email marketing to keep your community informed and engaged with personalised newsletters, exclusive updates, and community-driven content.
  • Exclusive events: Host exclusive events for your loyal customers, both online and offline, to strengthen the community bond.

Rapidly growing CBD-to-apparel brand, Puresport, exemplifies community-building excellence. Their weekly run clubs foster connections and content sharing among brand fans, reinforcing loyalty. Leveraging this success, Puresport partnered with Superco to enhance retention.

✅Consistent quality and reliability

Customers need to trust that they will receive the same quality every time they purchase from you, consistently deliver high-quality products and services to maintain their love for your brand.

Key tactics:

  • Quality control: Implement rigorous quality control processes to ensure your products meet high standards.
  • Reliability: Ensure timely delivery and accurate order fulfilment. A friction-free returns process promotes customer satisfaction and increases their likelihood to shop again. 
  • Customer feedback: Regularly solicit and act on customer feedback to continuously improve your products and services.

📧Value-led communication 

Show your customers that you care by offering more than just product information. 

Key tactics:

  • Educational content: Share articles, how-tos, and tips that help your customers use your products more effectively or solve related problems.
  • Engaging storytelling: Use your brand's story and customer success stories to create content that resonates emotionally with your audience.
  • Behind-the-scenes insights: Share behind-the-scenes content about your brand’s operations, values, and team to build a deeper connection with your audience.

FUNKIN COCKTAILS, the UK’s favourite cocktail brand, has achieved high engagement and conversions through email marketing with the help of the Superco team. Their monthly newsletter, featuring recipes and industry trends, effectively fosters customer loyalty.

🤖Effective use of technology

Leveraging advances in AI can enhance customer loyalty by improving the shopping experience and providing valuable insights.

Key Tactics:

  • AI and machine learning: Use AI to personalise customer interactions, predict buying patterns, and automate customer service.
  • Analytics tools: Utilise advanced analytics tools to understand customer behaviour and optimise marketing strategies.
  • Omnichannel integration: Ensure a seamless experience across all channels, integrating online and offline data to provide a unified customer journey.

A final thought…

When considering loyalty tactics, it’s important to remember that not all strategies are suitable for every brand or product type. Tailoring these tactics to your audience is key to achieving the best results. 

Want to take your customer loyalty to the next level? Contact our Shopify Plus experts for advice.

s for superco logo
10.28.2024
read
onshopify:

A weekly bulletin detailing the latest news and updates from Shopify.

10.28.2024
read
onshopify logo

Stay ahead of your competition: strategies for maintaining customer loyalty

For our 2024 DTC expectations study, we surveyed eCommerce managers and directors about their strategies for maintaining customer loyalty amid fierce competition. The consensus was clear: as consumer choices and expectations grow, brands must adopt robust techniques to keep their community engaged.

This blog highlights seven strategies recommended by our Shopify Plus experts, with tactics to add to your checklist:

🌟Exceptional customer experiences

Customers who enjoy interacting with your brand are more likely to return and recommend. 

Key tactics:

  • Optimise the customer experience: streamlined navigation, fast loading times, and a strategic, customer-centric design will keep users engaged.
  • 24/7 support: Offer round-the-clock customer support through various channels, keep order status communication proactive and ensure issues are resolved quickly. 
  • Get to know your customer: Utilise quizzes and other zero-party data collection methods to work out the needs and desires of your target audience, use these insights to improve your shopping experience. 

Superco launched two new sites for Allbirds in Canada and South Korea. We migrated the brand from their headless setup, enhancing the designs and rebuilding them in Shopify 2.0. This project delivered site speeds that matched and exceeded the original sites, driving our efforts to boost customer loyalty through a more engaging experience.

🧑Personalised customer journey 

Create meaningful and engaging interactions by personalising customer experiences to ensure your shoppers feel seen and heard. 

Key tactics:

  • Dynamic content: Use customer data to personalise website content, emails, and product recommendations.
  • Customer segmentation: Divide your customer base into segments based on behaviour, preferences, and purchase history to deliver targeted marketing messages.
  • Customised offers: Provide personalised discounts and promotions that cater to individual customer needs and preferences.

🧑Loyalty programmes

Well-designed loyalty programs can significantly boost customer retention by rewarding repeat purchases and encouraging ongoing engagement.

Key tactics:

  • Points-based systems with tiered rewards: Allow customers to earn points for purchases, which can be redeemed for discounts or rewards. Implement a tiered system where customers receive more benefits as they move up the tiers, incentivising higher spending.
  • Exclusive perks: Offer exclusive benefits such as early access to sales, VIP events, or special gifts for loyal customers.
  • Free or discounted shipping: Early this year, 81% of consumers were reported to feel positive or very positive about brands that offer free or discounted shipping, making this perk a significant factor driving consumer satisfaction, and when provided, it can eliminate the need for additional discounts.

👥Community building

Creating a sense of community around your brand can foster loyalty by making customers feel part of something bigger.

Key tactics:

  • Social media engagement: Actively engage with customers on social media platforms, respond to their comments, and encourage user-generated content and reviews.
  • Email marketing engagement: Use email marketing to keep your community informed and engaged with personalised newsletters, exclusive updates, and community-driven content.
  • Exclusive events: Host exclusive events for your loyal customers, both online and offline, to strengthen the community bond.

Rapidly growing CBD-to-apparel brand, Puresport, exemplifies community-building excellence. Their weekly run clubs foster connections and content sharing among brand fans, reinforcing loyalty. Leveraging this success, Puresport partnered with Superco to enhance retention.

✅Consistent quality and reliability

Customers need to trust that they will receive the same quality every time they purchase from you, consistently deliver high-quality products and services to maintain their love for your brand.

Key tactics:

  • Quality control: Implement rigorous quality control processes to ensure your products meet high standards.
  • Reliability: Ensure timely delivery and accurate order fulfilment. A friction-free returns process promotes customer satisfaction and increases their likelihood to shop again. 
  • Customer feedback: Regularly solicit and act on customer feedback to continuously improve your products and services.

📧Value-led communication 

Show your customers that you care by offering more than just product information. 

Key tactics:

  • Educational content: Share articles, how-tos, and tips that help your customers use your products more effectively or solve related problems.
  • Engaging storytelling: Use your brand's story and customer success stories to create content that resonates emotionally with your audience.
  • Behind-the-scenes insights: Share behind-the-scenes content about your brand’s operations, values, and team to build a deeper connection with your audience.

FUNKIN COCKTAILS, the UK’s favourite cocktail brand, has achieved high engagement and conversions through email marketing with the help of the Superco team. Their monthly newsletter, featuring recipes and industry trends, effectively fosters customer loyalty.

🤖Effective use of technology

Leveraging advances in AI can enhance customer loyalty by improving the shopping experience and providing valuable insights.

Key Tactics:

  • AI and machine learning: Use AI to personalise customer interactions, predict buying patterns, and automate customer service.
  • Analytics tools: Utilise advanced analytics tools to understand customer behaviour and optimise marketing strategies.
  • Omnichannel integration: Ensure a seamless experience across all channels, integrating online and offline data to provide a unified customer journey.

A final thought…

When considering loyalty tactics, it’s important to remember that not all strategies are suitable for every brand or product type. Tailoring these tactics to your audience is key to achieving the best results. 

Want to take your customer loyalty to the next level? Contact our Shopify Plus experts for advice.

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