Subscribe to...
onbrand.
We deliver outstanding customer experiences through expert-led processes.
onshopify.
We deliver outstanding customer experiences through expert-led processes.
Hi from the Toms,
A final reminder that Ecom Expo takes place tomorrow at Excel London, and we’ll be at booth K40 with a special offering for brands that come by to see us! We are also hosting a VIP dinner in partnership with Loop, scroll down to Events for more info.
We’re excited to announce we’re launching another newsletter for readers that just can’t get enough 😏…
Superco: On Shopify, will be exactly what it says on the tin, a weekly bulletin for Shopify Plus brands featuring platform news and updates. As always, if you have a Shopify specific question you can get in touch with our experts at hello@superco.io.
See you all soon,
Tom & Tom
Our trusted partner Klaviyo has achieved a significant milestone by pricing 19.2 million shares at $30 each in their initial public offering (IPO), resulting in a valuation of $9.2 billion. The email and SMS automation platform made a memorable entrance onto the New York Stock Exchange under the ticker KYVO — an achievement we know fills their team with pride.
This isn’t the only ecommerce IPO related win, Instacart, one of the pioneers in online grocery delivery in the US, also recently priced shares at $30 a piece, a strategic move that raised a total of $660 million and established a diluted valuation of $9.9 billion. While this valuation is significantly lower than the $39 billion achieved at its funding round in 2021, it signifies renewed investor interest in the industry despite a volatile, post-pandemic market.
The two successful IPOs, coupled with other recent listings, signal positive trends in the equity capital markets. This is a great indicator of the industry’s resilience and holds promise for brands exploring the possibility of going public — let’s see who’s next 👀
Clearpay recently completed its withdrawal from EU markets, leaving retailers in France, Italy, and Spain seeking alternative payment providers. The buy-now-pay-later (BNPL) company attributed its exit to "tough economic trading conditions," marking a significant shift in the BNPL landscape.
Clearpay ventured into the EU just two years ago, aiming to tap into a "large millennial population and a strong fashion and beauty market." The company also saw potential in "significant debit card usage and an addressable ecommerce market exceeding €150bn." Unfortunately, Clearpay's European expansion didn't thrive, compounded by the current cost-of-living crisis.
In contrast, Klarna, a leading BNPL provider, reports robust growth across EU markets, particularly in the UK, where Clearpay still operates. Despite some payment providers scaling back or leaving, Klarna is doubling down on European expansion.
During Q2 this year, Klarna recorded a 26% growth in gross merchandise value (GMV) in the UK and a 14% rise across Europe year-on-year. This growth can be partly attributed to the company’s diversification strategy, including partnerships with renowned brands like Liberty and Paultons Park, home to the beloved Peppa Pig World.
Klarna's unwavering commitment to the European market is evident as it continues to expand into new countries. Recent launches in Romania and the Czech Republic have contributed to Klarna amassing 100 million European consumers.
For EU brands feeling let down by Clearpay, it seems there is an obvious alternative! Our advice would be to waste no time removing Clearpay content from your site, and go with a consumer favourite to encourage trust when they get to your checkout 🛒
Harvey Finkelstein took to LinkedIn to announce Shopify’s recent partnership with PUCCI, a luxury fashion label under LVMH. This is an exciting development for the platform as it sets the stage for more high-end brands to thrive on Shopify Plus.
Our CD Andy spotted LinkedIn’s BETA AI post generator last week, and we can’t help but wonder what this means for the future of the platform and its following of thought leaders. A deluge of content often drowns out meaningful conversations between professionals, and the introduction of AI-generated posts is more likely to amplify the noise than bring a refreshing change to the chat.
Europe's online fashion and beauty market hit €122 billion in 2022, with €45 billion from cross-border sales. Projections show it could reach €144 billion by 2026, with an 18% expected growth rate. Resale platforms like Vinted are rising stars in the industry, accounting for nearly 12% of all fashion trade.
Elon Musk has suggested making X (formerly Twitter) users pay to combat bots. Musk believes a small fee would deter fake accounts. It remains uncertain how this might impact the platform’s advertising revenue and so-far loyal followers.
🌾 Wild Farmed has a brand new storefront! It's been a pleasure to work with their team and we wish them the best with their next harvest.
👟 Allbirds needed our help launching new stores in Canada and Korea. We delivered the project in six weeks and their digital experience is now faster than the original headless site. Design changes are also looking sharp 💅
👟 Nike has expanded its sustainability initiative ‘Nike Refurbished’ by launching online. Returns, exchanges, and shoes with small imperfections are cleaned up by professionals and then graded in terms of their condition before resale.
💄MAC gives other brands a lesson in virality by snapping up overnight sensation ‘Tube Girl’, featuring her in their LFW show. This is a big turnaround for MAC who haven’t been able to hold onto their once-obsessed millennial audience. If this partnership works out, they could make a big comeback with Gen Z.
💅 GUCCI has had a site refresh and our whole team agrees, the new homepage is slick. A large logo makes a dramatic statement as you land and then follows your scroll for a while before nesting in the header — we like it a lot!
🫧 Lumene’s clean design is captivating. We love the way their typography highlights as you scroll, making the reading experience more enjoyable and encouraging you further down the page.
Recharge has announced big (and highly anticipated!) changes to the app – users can now create subscription plans per variant, create different frequencies per subscription, and offer different discounts for each subscription plan.
Pennyblack has launched a brand new pricing page providing merchants with greater transparency. You can find it right here.
Shopify has partnered with thirdweb to launch CommerceKit, a set of tools that empower merchants to accelerate web3 development to unlock new revenue streams and customer experiences.
Ecom expo starts tomorrow and we have a special something in store for brands that swing by booth K40 to see us…
Our senior designer Jess will be hosting Live Design Optimisation sessions, so if you’re keen to get a glimpse into how Superco can elevate your customer experience, this is your opportunity.
🗓️27th & 28th September 2023
📍Excel London, E16 1XL
📈Booth K40
For brands that want to continue into the evening, we’re also hosting a VIP dinner at Goodman, Canary Wharf, in partnership with Loop 🥂
Our evening event is on Wednesday 27th at 7pm, with limited places left!
Want to join? Let us know here.
.png)
How did you end up here?
I’ve always been fascinated by functional creativity and problem solving so I studied Industrial design at university and was in that industry for 2 years but realised it wasn’t quite right. I then did a course in UX/UI design, started freelancing and landed a job in a global creative agency. I learnt a lot during my time there but wanted to live overseas and expand my knowledge in other industries. I made the move to Superco and relocated to London a couple of weeks ago and loving it.
Favourite current trend?
I’ve been loving the resurgence of maximalism across interior and graphic design with bold, vibrant and distinct typography and colours.
Words to live by
The power to question is the basis for all human progress.
You’ll catch me listening to
Depending on the time of the day and my mood; lo-fi beats, electronic breakbeat, dirty pop, classical piano or old school rnb
Thing you are most proud of
An Italian Nona said she liked my homemade pesto once.
🤝Got a mate or colleague that might be interested in what we have to say? Please share On Brand with them or forward on this link.
Hi from the Toms,
A final reminder that Ecom Expo takes place tomorrow at Excel London, and we’ll be at booth K40 with a special offering for brands that come by to see us! We are also hosting a VIP dinner in partnership with Loop, scroll down to Events for more info.
We’re excited to announce we’re launching another newsletter for readers that just can’t get enough 😏…
Superco: On Shopify, will be exactly what it says on the tin, a weekly bulletin for Shopify Plus brands featuring platform news and updates. As always, if you have a Shopify specific question you can get in touch with our experts at hello@superco.io.
See you all soon,
Tom & Tom
Our trusted partner Klaviyo has achieved a significant milestone by pricing 19.2 million shares at $30 each in their initial public offering (IPO), resulting in a valuation of $9.2 billion. The email and SMS automation platform made a memorable entrance onto the New York Stock Exchange under the ticker KYVO — an achievement we know fills their team with pride.
This isn’t the only ecommerce IPO related win, Instacart, one of the pioneers in online grocery delivery in the US, also recently priced shares at $30 a piece, a strategic move that raised a total of $660 million and established a diluted valuation of $9.9 billion. While this valuation is significantly lower than the $39 billion achieved at its funding round in 2021, it signifies renewed investor interest in the industry despite a volatile, post-pandemic market.
The two successful IPOs, coupled with other recent listings, signal positive trends in the equity capital markets. This is a great indicator of the industry’s resilience and holds promise for brands exploring the possibility of going public — let’s see who’s next 👀
Clearpay recently completed its withdrawal from EU markets, leaving retailers in France, Italy, and Spain seeking alternative payment providers. The buy-now-pay-later (BNPL) company attributed its exit to "tough economic trading conditions," marking a significant shift in the BNPL landscape.
Clearpay ventured into the EU just two years ago, aiming to tap into a "large millennial population and a strong fashion and beauty market." The company also saw potential in "significant debit card usage and an addressable ecommerce market exceeding €150bn." Unfortunately, Clearpay's European expansion didn't thrive, compounded by the current cost-of-living crisis.
In contrast, Klarna, a leading BNPL provider, reports robust growth across EU markets, particularly in the UK, where Clearpay still operates. Despite some payment providers scaling back or leaving, Klarna is doubling down on European expansion.
During Q2 this year, Klarna recorded a 26% growth in gross merchandise value (GMV) in the UK and a 14% rise across Europe year-on-year. This growth can be partly attributed to the company’s diversification strategy, including partnerships with renowned brands like Liberty and Paultons Park, home to the beloved Peppa Pig World.
Klarna's unwavering commitment to the European market is evident as it continues to expand into new countries. Recent launches in Romania and the Czech Republic have contributed to Klarna amassing 100 million European consumers.
For EU brands feeling let down by Clearpay, it seems there is an obvious alternative! Our advice would be to waste no time removing Clearpay content from your site, and go with a consumer favourite to encourage trust when they get to your checkout 🛒
Harvey Finkelstein took to LinkedIn to announce Shopify’s recent partnership with PUCCI, a luxury fashion label under LVMH. This is an exciting development for the platform as it sets the stage for more high-end brands to thrive on Shopify Plus.
Our CD Andy spotted LinkedIn’s BETA AI post generator last week, and we can’t help but wonder what this means for the future of the platform and its following of thought leaders. A deluge of content often drowns out meaningful conversations between professionals, and the introduction of AI-generated posts is more likely to amplify the noise than bring a refreshing change to the chat.
Europe's online fashion and beauty market hit €122 billion in 2022, with €45 billion from cross-border sales. Projections show it could reach €144 billion by 2026, with an 18% expected growth rate. Resale platforms like Vinted are rising stars in the industry, accounting for nearly 12% of all fashion trade.
Elon Musk has suggested making X (formerly Twitter) users pay to combat bots. Musk believes a small fee would deter fake accounts. It remains uncertain how this might impact the platform’s advertising revenue and so-far loyal followers.
🌾 Wild Farmed has a brand new storefront! It's been a pleasure to work with their team and we wish them the best with their next harvest.
👟 Allbirds needed our help launching new stores in Canada and Korea. We delivered the project in six weeks and their digital experience is now faster than the original headless site. Design changes are also looking sharp 💅
👟 Nike has expanded its sustainability initiative ‘Nike Refurbished’ by launching online. Returns, exchanges, and shoes with small imperfections are cleaned up by professionals and then graded in terms of their condition before resale.
💄MAC gives other brands a lesson in virality by snapping up overnight sensation ‘Tube Girl’, featuring her in their LFW show. This is a big turnaround for MAC who haven’t been able to hold onto their once-obsessed millennial audience. If this partnership works out, they could make a big comeback with Gen Z.
💅 GUCCI has had a site refresh and our whole team agrees, the new homepage is slick. A large logo makes a dramatic statement as you land and then follows your scroll for a while before nesting in the header — we like it a lot!
🫧 Lumene’s clean design is captivating. We love the way their typography highlights as you scroll, making the reading experience more enjoyable and encouraging you further down the page.
Recharge has announced big (and highly anticipated!) changes to the app – users can now create subscription plans per variant, create different frequencies per subscription, and offer different discounts for each subscription plan.
Pennyblack has launched a brand new pricing page providing merchants with greater transparency. You can find it right here.
Shopify has partnered with thirdweb to launch CommerceKit, a set of tools that empower merchants to accelerate web3 development to unlock new revenue streams and customer experiences.
Ecom expo starts tomorrow and we have a special something in store for brands that swing by booth K40 to see us…
Our senior designer Jess will be hosting Live Design Optimisation sessions, so if you’re keen to get a glimpse into how Superco can elevate your customer experience, this is your opportunity.
🗓️27th & 28th September 2023
📍Excel London, E16 1XL
📈Booth K40
For brands that want to continue into the evening, we’re also hosting a VIP dinner at Goodman, Canary Wharf, in partnership with Loop 🥂
Our evening event is on Wednesday 27th at 7pm, with limited places left!
Want to join? Let us know here.
How did you end up here?
I’ve always been fascinated by functional creativity and problem solving so I studied Industrial design at university and was in that industry for 2 years but realised it wasn’t quite right. I then did a course in UX/UI design, started freelancing and landed a job in a global creative agency. I learnt a lot during my time there but wanted to live overseas and expand my knowledge in other industries. I made the move to Superco and relocated to London a couple of weeks ago and loving it.
Favourite current trend?
I’ve been loving the resurgence of maximalism across interior and graphic design with bold, vibrant and distinct typography and colours.
Words to live by
The power to question is the basis for all human progress.
You’ll catch me listening to
Depending on the time of the day and my mood; lo-fi beats, electronic breakbeat, dirty pop, classical piano or old school rnb
Thing you are most proud of
An Italian Nona said she liked my homemade pesto once.
🤝Got a mate or colleague that might be interested in what we have to say? Please share On Brand with them or forward on this link.
Hi from the Toms,
A final reminder that Ecom Expo takes place tomorrow at Excel London, and we’ll be at booth K40 with a special offering for brands that come by to see us! We are also hosting a VIP dinner in partnership with Loop, scroll down to Events for more info.
We’re excited to announce we’re launching another newsletter for readers that just can’t get enough 😏…
Superco: On Shopify, will be exactly what it says on the tin, a weekly bulletin for Shopify Plus brands featuring platform news and updates. As always, if you have a Shopify specific question you can get in touch with our experts at hello@superco.io.
See you all soon,
Tom & Tom
Our trusted partner Klaviyo has achieved a significant milestone by pricing 19.2 million shares at $30 each in their initial public offering (IPO), resulting in a valuation of $9.2 billion. The email and SMS automation platform made a memorable entrance onto the New York Stock Exchange under the ticker KYVO — an achievement we know fills their team with pride.
This isn’t the only ecommerce IPO related win, Instacart, one of the pioneers in online grocery delivery in the US, also recently priced shares at $30 a piece, a strategic move that raised a total of $660 million and established a diluted valuation of $9.9 billion. While this valuation is significantly lower than the $39 billion achieved at its funding round in 2021, it signifies renewed investor interest in the industry despite a volatile, post-pandemic market.
The two successful IPOs, coupled with other recent listings, signal positive trends in the equity capital markets. This is a great indicator of the industry’s resilience and holds promise for brands exploring the possibility of going public — let’s see who’s next 👀
Clearpay recently completed its withdrawal from EU markets, leaving retailers in France, Italy, and Spain seeking alternative payment providers. The buy-now-pay-later (BNPL) company attributed its exit to "tough economic trading conditions," marking a significant shift in the BNPL landscape.
Clearpay ventured into the EU just two years ago, aiming to tap into a "large millennial population and a strong fashion and beauty market." The company also saw potential in "significant debit card usage and an addressable ecommerce market exceeding €150bn." Unfortunately, Clearpay's European expansion didn't thrive, compounded by the current cost-of-living crisis.
In contrast, Klarna, a leading BNPL provider, reports robust growth across EU markets, particularly in the UK, where Clearpay still operates. Despite some payment providers scaling back or leaving, Klarna is doubling down on European expansion.
During Q2 this year, Klarna recorded a 26% growth in gross merchandise value (GMV) in the UK and a 14% rise across Europe year-on-year. This growth can be partly attributed to the company’s diversification strategy, including partnerships with renowned brands like Liberty and Paultons Park, home to the beloved Peppa Pig World.
Klarna's unwavering commitment to the European market is evident as it continues to expand into new countries. Recent launches in Romania and the Czech Republic have contributed to Klarna amassing 100 million European consumers.
For EU brands feeling let down by Clearpay, it seems there is an obvious alternative! Our advice would be to waste no time removing Clearpay content from your site, and go with a consumer favourite to encourage trust when they get to your checkout 🛒
Harvey Finkelstein took to LinkedIn to announce Shopify’s recent partnership with PUCCI, a luxury fashion label under LVMH. This is an exciting development for the platform as it sets the stage for more high-end brands to thrive on Shopify Plus.
Our CD Andy spotted LinkedIn’s BETA AI post generator last week, and we can’t help but wonder what this means for the future of the platform and its following of thought leaders. A deluge of content often drowns out meaningful conversations between professionals, and the introduction of AI-generated posts is more likely to amplify the noise than bring a refreshing change to the chat.
Europe's online fashion and beauty market hit €122 billion in 2022, with €45 billion from cross-border sales. Projections show it could reach €144 billion by 2026, with an 18% expected growth rate. Resale platforms like Vinted are rising stars in the industry, accounting for nearly 12% of all fashion trade.
Elon Musk has suggested making X (formerly Twitter) users pay to combat bots. Musk believes a small fee would deter fake accounts. It remains uncertain how this might impact the platform’s advertising revenue and so-far loyal followers.
🌾 Wild Farmed has a brand new storefront! It's been a pleasure to work with their team and we wish them the best with their next harvest.
👟 Allbirds needed our help launching new stores in Canada and Korea. We delivered the project in six weeks and their digital experience is now faster than the original headless site. Design changes are also looking sharp 💅
👟 Nike has expanded its sustainability initiative ‘Nike Refurbished’ by launching online. Returns, exchanges, and shoes with small imperfections are cleaned up by professionals and then graded in terms of their condition before resale.
💄MAC gives other brands a lesson in virality by snapping up overnight sensation ‘Tube Girl’, featuring her in their LFW show. This is a big turnaround for MAC who haven’t been able to hold onto their once-obsessed millennial audience. If this partnership works out, they could make a big comeback with Gen Z.
💅 GUCCI has had a site refresh and our whole team agrees, the new homepage is slick. A large logo makes a dramatic statement as you land and then follows your scroll for a while before nesting in the header — we like it a lot!
🫧 Lumene’s clean design is captivating. We love the way their typography highlights as you scroll, making the reading experience more enjoyable and encouraging you further down the page.
Recharge has announced big (and highly anticipated!) changes to the app – users can now create subscription plans per variant, create different frequencies per subscription, and offer different discounts for each subscription plan.
Pennyblack has launched a brand new pricing page providing merchants with greater transparency. You can find it right here.
Shopify has partnered with thirdweb to launch CommerceKit, a set of tools that empower merchants to accelerate web3 development to unlock new revenue streams and customer experiences.
Ecom expo starts tomorrow and we have a special something in store for brands that swing by booth K40 to see us…
Our senior designer Jess will be hosting Live Design Optimisation sessions, so if you’re keen to get a glimpse into how Superco can elevate your customer experience, this is your opportunity.
🗓️27th & 28th September 2023
📍Excel London, E16 1XL
📈Booth K40
For brands that want to continue into the evening, we’re also hosting a VIP dinner at Goodman, Canary Wharf, in partnership with Loop 🥂
Our evening event is on Wednesday 27th at 7pm, with limited places left!
Want to join? Let us know here.
How did you end up here?
I’ve always been fascinated by functional creativity and problem solving so I studied Industrial design at university and was in that industry for 2 years but realised it wasn’t quite right. I then did a course in UX/UI design, started freelancing and landed a job in a global creative agency. I learnt a lot during my time there but wanted to live overseas and expand my knowledge in other industries. I made the move to Superco and relocated to London a couple of weeks ago and loving it.
Favourite current trend?
I’ve been loving the resurgence of maximalism across interior and graphic design with bold, vibrant and distinct typography and colours.
Words to live by
The power to question is the basis for all human progress.
You’ll catch me listening to
Depending on the time of the day and my mood; lo-fi beats, electronic breakbeat, dirty pop, classical piano or old school rnb
Thing you are most proud of
An Italian Nona said she liked my homemade pesto once.
🤝Got a mate or colleague that might be interested in what we have to say? Please share On Brand with them or forward on this link.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
