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onbrand.
We deliver outstanding customer experiences through expert-led processes.
onshopify.
We deliver outstanding customer experiences through expert-led processes.
Hi from the Toms,
Last week, we crossed the pond to LA for the Shopify Enterprise Partner Summit. It’s been great to join workshops, round tables, and other networking events designed to keep you all ahead of platform developments and the latest innovations in the industry.
There’s a lot coming down the pipeline from Shopify, particularly with regards to B2B and a further strengthening of their Enterprise offering. It’s a hugely exciting time to be on the platform or working with it, get in touch if you’re considering a migration
With BFCM fast approaching, it’s crucial that brands take note of how their preparation is going. Don't forget to check out our recent blog for tips on getting ready for promo season.
We’ve also got some exclusive events in the run-up to the festive period, if you’re interested in joining us, please get in touch with rachel@superco.io.
See you all soon,
Tom & Tom
Soon to be launched Scoops uncovers customer insights by automating the process of running surveys and analysing data. Founders, Adison Clark and Sam Judge, are not just friends of Superco, they’re experts in branding, design, and customer communities.
The platform has been designed to accelerate growth, increase conversions, and boost customer lifetime value, and we’re not just backing it because we like the team, Scoops aligns with the objectives and approach of Superco’s own customer-centric processes.
This week we’ll publish a blog on the importance of knowing your customer, outlining how our Vision Workshops help define brand identity and customer desires to guide design. We’ll offer up some more detail on Scoops too, so make sure to keep an eye out 👀
In the hyper-competitive world of ecommerce, your brand's online visibility can make or break your success. Here are five simple techniques to boost your website's search engine ranking and ensure that potential customers can discover your products with ease.
Ensure essential pages have straightforward, unblocked HTML links rather than relying on JavaScript or complex forms. This helps web crawlers index your pages effectively.
Consider the competitiveness and popularity of keywords. Sometimes, less competitive keywords can be just as popular, as determined by tools like Google Trends.
Target keywords that reflect a user's position in the purchase funnel. Specific, brand-related keywords indicate a user's intent to make a purchase.
Incorporate keywords into image alt tags, headlines, and web copy to improve SEO. Search engines can't "see" images, so they rely on alt tags to understand their content.
When making significant site changes or launching a new site, ask search engines to crawl and index your pages. This accelerates your online visibility.
AI is becoming a significant player in the fashion industry, offering advantages and challenges to ecommerce merchants. Brands are increasingly using AI to craft personalised experiences, revamp their marketing strategies, and boost user engagement.
We’re definitely starting to see the impact of artificial intelligence in regard to product imagery. New technology enables brands to efficiently and cost-effectively generate model shots, saving expenses traditionally associated with photoshoots and product launches. With AI, brands can manipulate images, introduce diversity, and fine-tune visuals for specific audiences.
Nonetheless, AI's growing influence in fashion isn't devoid of controversy. Earlier this year, Levi's apologised for claiming that AI would promote diversity. Critics, including multicultural models, argued that replacing humans with AI would be a step backwards for equality and representation, stressing the significance of using real people.
As brands delve into the possibilities offered by AI, they face the challenge of striking the right balance. Utilising AI for personalisation and efficient imagery creation has its merits but necessitates thoughtful execution.
The debate around artificial intelligence underscores the importance of brands reflecting on broader societal implications and consistently upholding their own values. The conversation is ongoing, but we believe that merchants embracing the advancing technology while staying committed to diversity are defining the new standards.
Nike's strong Q1 performance includes 4% growth in North American digital sales. CFO, Matt Friend, highlighted that consumers spent more time in physical stores during the quarter but 90% of customer shopping journeys begin online, confirming that an omnichannel approach is now non-negotiable.
Pacing B2B Ecommerce Trends is a new report by Digital Commerce 360. Download for a deeper understanding of the tech and strategy advancements that are empowering B2B businesses to enrich their customer experience and boost sales.
99% of European consumers have adjusted their approach to shopping in the past year, with a huge majority turning to social media for product discovery. Nearly half of consumers are optimistic about economic improvements, with 47% intending to increase their spending, and 10% planning a significant boost in expenditure — great news for brands!
The FTC, backed by 17 states, has filed a lawsuit against Amazon, alleging anti-competitive practices, monopolistic control, and detrimental effects on sellers and consumers. Amazon responded, asserting that its pro-competitive model benefits consumers and retailers.
📷 Polaroid presents an enticing landing page for camera enthusiasts. Scroll for a captivating visual journey showcasing the features, benefits and social proof of their latest product.
🚴 Rapha use stunning photography to blend premium quality with a sense of adventure.
🍬 Bon Bon Bon’s creative use of colour and shape is playful and fun. We love that product imagery is so lifelike it’s almost edible 🍫👀
💼 RSVP’s use of floating parallax illustrations is a nice nod to the brand, as well as the handwritten typography. We’re also into how the four letters, RSVP, remain visible in the corners as you scroll on desktop.
Gorgias has launched Gorgias Convert, a powerful marketing tool for optimising on-site conversions. Beta testers achieved up to an 18% increase in GMV through hyper-segmented, proactive chat campaigns.
Videowise brings fresh updates with a new Widgets Page for efficient management, multi-social media account integration, interactive Inline Video Player, dynamic Video Galleries, and Playlist options, plus an exciting PageFly integration to enhance your shop's user experience. Let us know if you need an intro!
Recharge launched ‘Surprise, delight, and the modern tech stack’, their latest interactive guide. Use this resource to understand how surprise and delight marketing works, gain inspiration, and discover technical best practices for surprise and delight at scale.
Triple Whale has launched Founders Dash, a single dashboard for all your ad data. It’s also worth checking out their new ChatGPT prompt generator, a tool designed to help brands elevate their marketing content.
Dancing queens (and kings!), join us at Mamma Mia! The Party on November 15th. We’re hosting in partnership with Gorgias and Onepilot, and there’s already limited places left 💃
If you’re in the mood for an Abba-solutely fabulous night, get in touch with rachel@superco.io 🥂
How you ended up at Superco
I've always been really into anything that allows me to channel some creativity. I studied illustration at university, and then landed a job as a graphic designer at a branding agency. I started to dabble in UX/UI design and realised that this was my true calling. From there I moved into focused UX/UI roles in the ecommerce industry. I joined Superco about 6 months ago and have been loving the creative freedom and trust that I’m offered.
Thing you're most proud of
In my time at Superco, I would say the thing that I am most proud of is reviewing our Figma and Development handover process. I introduced a structured way of working that improves efficiency for both design and development. I am a sucker for organisation so this was an enjoyable task!
Favourite current project
Ennis & Brown. Absolutely lovely client, with an amazing product. Working on their website has been a dream, the trust has been great and I am truly proud of what we have put together.
Words to live by
If it's worth doing, it's worth doing well.
Brand that you think is killing it
On Running for sure! Their website is dreamy. It has a beautiful customer experience and they're proof that you can approach things a little differently without sacrificing UX.
🤝Got a mate or colleague that might be interested in what we have to say? Please share On Brand with them or forward on this link.
Hi from the Toms,
Last week, we crossed the pond to LA for the Shopify Enterprise Partner Summit. It’s been great to join workshops, round tables, and other networking events designed to keep you all ahead of platform developments and the latest innovations in the industry.
There’s a lot coming down the pipeline from Shopify, particularly with regards to B2B and a further strengthening of their Enterprise offering. It’s a hugely exciting time to be on the platform or working with it, get in touch if you’re considering a migration
With BFCM fast approaching, it’s crucial that brands take note of how their preparation is going. Don't forget to check out our recent blog for tips on getting ready for promo season.
We’ve also got some exclusive events in the run-up to the festive period, if you’re interested in joining us, please get in touch with rachel@superco.io.
See you all soon,
Tom & Tom
Soon to be launched Scoops uncovers customer insights by automating the process of running surveys and analysing data. Founders, Adison Clark and Sam Judge, are not just friends of Superco, they’re experts in branding, design, and customer communities.
The platform has been designed to accelerate growth, increase conversions, and boost customer lifetime value, and we’re not just backing it because we like the team, Scoops aligns with the objectives and approach of Superco’s own customer-centric processes.
This week we’ll publish a blog on the importance of knowing your customer, outlining how our Vision Workshops help define brand identity and customer desires to guide design. We’ll offer up some more detail on Scoops too, so make sure to keep an eye out 👀
In the hyper-competitive world of ecommerce, your brand's online visibility can make or break your success. Here are five simple techniques to boost your website's search engine ranking and ensure that potential customers can discover your products with ease.
Ensure essential pages have straightforward, unblocked HTML links rather than relying on JavaScript or complex forms. This helps web crawlers index your pages effectively.
Consider the competitiveness and popularity of keywords. Sometimes, less competitive keywords can be just as popular, as determined by tools like Google Trends.
Target keywords that reflect a user's position in the purchase funnel. Specific, brand-related keywords indicate a user's intent to make a purchase.
Incorporate keywords into image alt tags, headlines, and web copy to improve SEO. Search engines can't "see" images, so they rely on alt tags to understand their content.
When making significant site changes or launching a new site, ask search engines to crawl and index your pages. This accelerates your online visibility.
AI is becoming a significant player in the fashion industry, offering advantages and challenges to ecommerce merchants. Brands are increasingly using AI to craft personalised experiences, revamp their marketing strategies, and boost user engagement.
We’re definitely starting to see the impact of artificial intelligence in regard to product imagery. New technology enables brands to efficiently and cost-effectively generate model shots, saving expenses traditionally associated with photoshoots and product launches. With AI, brands can manipulate images, introduce diversity, and fine-tune visuals for specific audiences.
Nonetheless, AI's growing influence in fashion isn't devoid of controversy. Earlier this year, Levi's apologised for claiming that AI would promote diversity. Critics, including multicultural models, argued that replacing humans with AI would be a step backwards for equality and representation, stressing the significance of using real people.
As brands delve into the possibilities offered by AI, they face the challenge of striking the right balance. Utilising AI for personalisation and efficient imagery creation has its merits but necessitates thoughtful execution.
The debate around artificial intelligence underscores the importance of brands reflecting on broader societal implications and consistently upholding their own values. The conversation is ongoing, but we believe that merchants embracing the advancing technology while staying committed to diversity are defining the new standards.
Nike's strong Q1 performance includes 4% growth in North American digital sales. CFO, Matt Friend, highlighted that consumers spent more time in physical stores during the quarter but 90% of customer shopping journeys begin online, confirming that an omnichannel approach is now non-negotiable.
Pacing B2B Ecommerce Trends is a new report by Digital Commerce 360. Download for a deeper understanding of the tech and strategy advancements that are empowering B2B businesses to enrich their customer experience and boost sales.
99% of European consumers have adjusted their approach to shopping in the past year, with a huge majority turning to social media for product discovery. Nearly half of consumers are optimistic about economic improvements, with 47% intending to increase their spending, and 10% planning a significant boost in expenditure — great news for brands!
The FTC, backed by 17 states, has filed a lawsuit against Amazon, alleging anti-competitive practices, monopolistic control, and detrimental effects on sellers and consumers. Amazon responded, asserting that its pro-competitive model benefits consumers and retailers.
📷 Polaroid presents an enticing landing page for camera enthusiasts. Scroll for a captivating visual journey showcasing the features, benefits and social proof of their latest product.
🚴 Rapha use stunning photography to blend premium quality with a sense of adventure.
🍬 Bon Bon Bon’s creative use of colour and shape is playful and fun. We love that product imagery is so lifelike it’s almost edible 🍫👀
💼 RSVP’s use of floating parallax illustrations is a nice nod to the brand, as well as the handwritten typography. We’re also into how the four letters, RSVP, remain visible in the corners as you scroll on desktop.
Gorgias has launched Gorgias Convert, a powerful marketing tool for optimising on-site conversions. Beta testers achieved up to an 18% increase in GMV through hyper-segmented, proactive chat campaigns.
Videowise brings fresh updates with a new Widgets Page for efficient management, multi-social media account integration, interactive Inline Video Player, dynamic Video Galleries, and Playlist options, plus an exciting PageFly integration to enhance your shop's user experience. Let us know if you need an intro!
Recharge launched ‘Surprise, delight, and the modern tech stack’, their latest interactive guide. Use this resource to understand how surprise and delight marketing works, gain inspiration, and discover technical best practices for surprise and delight at scale.
Triple Whale has launched Founders Dash, a single dashboard for all your ad data. It’s also worth checking out their new ChatGPT prompt generator, a tool designed to help brands elevate their marketing content.
Dancing queens (and kings!), join us at Mamma Mia! The Party on November 15th. We’re hosting in partnership with Gorgias and Onepilot, and there’s already limited places left 💃
If you’re in the mood for an Abba-solutely fabulous night, get in touch with rachel@superco.io 🥂
How you ended up at Superco
I've always been really into anything that allows me to channel some creativity. I studied illustration at university, and then landed a job as a graphic designer at a branding agency. I started to dabble in UX/UI design and realised that this was my true calling. From there I moved into focused UX/UI roles in the ecommerce industry. I joined Superco about 6 months ago and have been loving the creative freedom and trust that I’m offered.
Thing you're most proud of
In my time at Superco, I would say the thing that I am most proud of is reviewing our Figma and Development handover process. I introduced a structured way of working that improves efficiency for both design and development. I am a sucker for organisation so this was an enjoyable task!
Favourite current project
Ennis & Brown. Absolutely lovely client, with an amazing product. Working on their website has been a dream, the trust has been great and I am truly proud of what we have put together.
Words to live by
If it's worth doing, it's worth doing well.
Brand that you think is killing it
On Running for sure! Their website is dreamy. It has a beautiful customer experience and they're proof that you can approach things a little differently without sacrificing UX.
🤝Got a mate or colleague that might be interested in what we have to say? Please share On Brand with them or forward on this link.
Hi from the Toms,
Last week, we crossed the pond to LA for the Shopify Enterprise Partner Summit. It’s been great to join workshops, round tables, and other networking events designed to keep you all ahead of platform developments and the latest innovations in the industry.
There’s a lot coming down the pipeline from Shopify, particularly with regards to B2B and a further strengthening of their Enterprise offering. It’s a hugely exciting time to be on the platform or working with it, get in touch if you’re considering a migration
With BFCM fast approaching, it’s crucial that brands take note of how their preparation is going. Don't forget to check out our recent blog for tips on getting ready for promo season.
We’ve also got some exclusive events in the run-up to the festive period, if you’re interested in joining us, please get in touch with rachel@superco.io.
See you all soon,
Tom & Tom
Soon to be launched Scoops uncovers customer insights by automating the process of running surveys and analysing data. Founders, Adison Clark and Sam Judge, are not just friends of Superco, they’re experts in branding, design, and customer communities.
The platform has been designed to accelerate growth, increase conversions, and boost customer lifetime value, and we’re not just backing it because we like the team, Scoops aligns with the objectives and approach of Superco’s own customer-centric processes.
This week we’ll publish a blog on the importance of knowing your customer, outlining how our Vision Workshops help define brand identity and customer desires to guide design. We’ll offer up some more detail on Scoops too, so make sure to keep an eye out 👀
In the hyper-competitive world of ecommerce, your brand's online visibility can make or break your success. Here are five simple techniques to boost your website's search engine ranking and ensure that potential customers can discover your products with ease.
Ensure essential pages have straightforward, unblocked HTML links rather than relying on JavaScript or complex forms. This helps web crawlers index your pages effectively.
Consider the competitiveness and popularity of keywords. Sometimes, less competitive keywords can be just as popular, as determined by tools like Google Trends.
Target keywords that reflect a user's position in the purchase funnel. Specific, brand-related keywords indicate a user's intent to make a purchase.
Incorporate keywords into image alt tags, headlines, and web copy to improve SEO. Search engines can't "see" images, so they rely on alt tags to understand their content.
When making significant site changes or launching a new site, ask search engines to crawl and index your pages. This accelerates your online visibility.
AI is becoming a significant player in the fashion industry, offering advantages and challenges to ecommerce merchants. Brands are increasingly using AI to craft personalised experiences, revamp their marketing strategies, and boost user engagement.
We’re definitely starting to see the impact of artificial intelligence in regard to product imagery. New technology enables brands to efficiently and cost-effectively generate model shots, saving expenses traditionally associated with photoshoots and product launches. With AI, brands can manipulate images, introduce diversity, and fine-tune visuals for specific audiences.
Nonetheless, AI's growing influence in fashion isn't devoid of controversy. Earlier this year, Levi's apologised for claiming that AI would promote diversity. Critics, including multicultural models, argued that replacing humans with AI would be a step backwards for equality and representation, stressing the significance of using real people.
As brands delve into the possibilities offered by AI, they face the challenge of striking the right balance. Utilising AI for personalisation and efficient imagery creation has its merits but necessitates thoughtful execution.
The debate around artificial intelligence underscores the importance of brands reflecting on broader societal implications and consistently upholding their own values. The conversation is ongoing, but we believe that merchants embracing the advancing technology while staying committed to diversity are defining the new standards.
Nike's strong Q1 performance includes 4% growth in North American digital sales. CFO, Matt Friend, highlighted that consumers spent more time in physical stores during the quarter but 90% of customer shopping journeys begin online, confirming that an omnichannel approach is now non-negotiable.
Pacing B2B Ecommerce Trends is a new report by Digital Commerce 360. Download for a deeper understanding of the tech and strategy advancements that are empowering B2B businesses to enrich their customer experience and boost sales.
99% of European consumers have adjusted their approach to shopping in the past year, with a huge majority turning to social media for product discovery. Nearly half of consumers are optimistic about economic improvements, with 47% intending to increase their spending, and 10% planning a significant boost in expenditure — great news for brands!
The FTC, backed by 17 states, has filed a lawsuit against Amazon, alleging anti-competitive practices, monopolistic control, and detrimental effects on sellers and consumers. Amazon responded, asserting that its pro-competitive model benefits consumers and retailers.
📷 Polaroid presents an enticing landing page for camera enthusiasts. Scroll for a captivating visual journey showcasing the features, benefits and social proof of their latest product.
🚴 Rapha use stunning photography to blend premium quality with a sense of adventure.
🍬 Bon Bon Bon’s creative use of colour and shape is playful and fun. We love that product imagery is so lifelike it’s almost edible 🍫👀
💼 RSVP’s use of floating parallax illustrations is a nice nod to the brand, as well as the handwritten typography. We’re also into how the four letters, RSVP, remain visible in the corners as you scroll on desktop.
Gorgias has launched Gorgias Convert, a powerful marketing tool for optimising on-site conversions. Beta testers achieved up to an 18% increase in GMV through hyper-segmented, proactive chat campaigns.
Videowise brings fresh updates with a new Widgets Page for efficient management, multi-social media account integration, interactive Inline Video Player, dynamic Video Galleries, and Playlist options, plus an exciting PageFly integration to enhance your shop's user experience. Let us know if you need an intro!
Recharge launched ‘Surprise, delight, and the modern tech stack’, their latest interactive guide. Use this resource to understand how surprise and delight marketing works, gain inspiration, and discover technical best practices for surprise and delight at scale.
Triple Whale has launched Founders Dash, a single dashboard for all your ad data. It’s also worth checking out their new ChatGPT prompt generator, a tool designed to help brands elevate their marketing content.
Dancing queens (and kings!), join us at Mamma Mia! The Party on November 15th. We’re hosting in partnership with Gorgias and Onepilot, and there’s already limited places left 💃
If you’re in the mood for an Abba-solutely fabulous night, get in touch with rachel@superco.io 🥂
How you ended up at Superco
I've always been really into anything that allows me to channel some creativity. I studied illustration at university, and then landed a job as a graphic designer at a branding agency. I started to dabble in UX/UI design and realised that this was my true calling. From there I moved into focused UX/UI roles in the ecommerce industry. I joined Superco about 6 months ago and have been loving the creative freedom and trust that I’m offered.
Thing you're most proud of
In my time at Superco, I would say the thing that I am most proud of is reviewing our Figma and Development handover process. I introduced a structured way of working that improves efficiency for both design and development. I am a sucker for organisation so this was an enjoyable task!
Favourite current project
Ennis & Brown. Absolutely lovely client, with an amazing product. Working on their website has been a dream, the trust has been great and I am truly proud of what we have put together.
Words to live by
If it's worth doing, it's worth doing well.
Brand that you think is killing it
On Running for sure! Their website is dreamy. It has a beautiful customer experience and they're proof that you can approach things a little differently without sacrificing UX.
🤝Got a mate or colleague that might be interested in what we have to say? Please share On Brand with them or forward on this link.
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