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We deliver outstanding customer experiences through expert-led processes.
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We deliver outstanding customer experiences through expert-led processes.
Hi from the Toms,
We did it, we won!
Superco was awarded the title of Best Small Agency at the European Agency Awards 2023 and we’re so proud and excited to have our team’s hard work recognised.
To win Best Agency is to be acknowledged for our expertise, our ways of working, and our results — it’s the ultimate reward and we’d like to take this opportunity to say thank you to our whole team, we can’t wait to celebrate 💥
This is just the start, here’s to winning many more 🥂
See you all soon,
Tom & Tom
Last week, Amazon’s Big Deal Days became the retail giant's largest-ever October holiday sales event. While exact figures remain undisclosed, Amazon reported “hundreds of millions of items sold”, with over 25 million items bought by US Prime members — many with same-day or next-day delivery. This follows a highly successful Prime Day earlier this year, where members saved more than $1 billion.
Retailers have clearly taken note. More players joined the early holiday shopping trend, with 82% of online merchants offering promotions on the first day of Amazon's 48-hour sale. In an attempt to boost their own conversions, competitors like Walmart and Target launched concurrent events, effectively extending the holiday shopping season beyond its traditional timeframe.
This early start to sales and holiday shopping is a signal for brands to take action. Consumers are already actively looking for deals and appear eager to make purchases. On the flip side, Digital Commerce 360 reported that consumers this year are displaying a strong focus on budgeting, highlighting the possibility that some have started buying gifts for the holidays early, spreading their spend limit over the next few months.
As the cost of living crisis causes shoppers to be more selective about how and what they buy, this year’s deals will need to be extra enticing, offering plenty of value. Customers will likely think twice before spending impulsively, and many are likely to hedge their bets and wait for discounts to deepen.
Want to check you’re all set to beat the competition? Find our timeline to mastering peak season success here.
In light of the approaching promotional period, you should be doing everything you can as a brand to boost the numbers in your database. Here are five simple techniques to make sure you’re reaching high numbers with your BFCM campaigns.
Start simple. Your email collection efforts should be visible in every possible corner — your homepage, blogs, social media platforms, event sign-ups, content posts, YouTube videos, and even comment sections. Wherever your brand interacts with people, offer them the chance to join your community for exclusive value.
Get those already on your email list to spread the word. When someone signs up, offer an incentive for them to forward the email to their friends. You can create a pre-populated email link for users to easily share the content.
Create engaging content, break it into a free section and an opt-in section, and distribute the free part on the web. When people want the full version, they need to opt-in. You can also offer a way for them to forward it to friends in exchange for handing over any info.
People love options. Instead of a single email list, provide multiple opt-ins. Research suggests that consumers prefer this.
Identify your high-traffic pages using analytics tools and ensure there's an email opt-in component. Maximise your visibility where it counts!
70% of European SMEs lack confidence in scaling online 😮Amazon's research highlights the challenges many brands are facing, with 73% seeking help optimising logistics and 70% needing guidance on VAT and customs compliance as the SME landscape grows.
Adidas has revised its 2023 profit forecast, now anticipating a 100 million euro loss instead of 450 million, driven by strong Yeezy merchandise sales. Despite a struggle to keep up with Nike, Adidas maintains its decision to sever ties with Ye.
European ecommerce to grow 9% annually, slightly lagging behind the global growth rate. Although growth is slowing in a post-pandemic world, it’s far from over as consumers favour online shopping, and platforms like Shopify continue to propel merchants to success.
Temu reigns as the most downloaded shopping app in the UK for five consecutive months, solidifying its presence in the market. Amid its success, the rapidly growing platform faces a wave of allegations and complaints, posing potential risks for shoppers and competitors.
Amazon reinforces its position ahead of the curve with the announcement of drone deliveries, scheduled for late 2024 in the UK and Italy 🤖
👟Nike Strength dropped last week, the gym equipment we've all been waiting for. Nike has powered the brand new site with Dawn, a Shopify theme built for performance and flexibility — there’s no denying it looks 👌
🎨Buchanan Studio captivates from the very first click, as you’d expect from a brand that specialises in style and design. The user journey feels vibrant and playful, but sophisticated and slick, we approve.
🕯️The Oblist has gathered over 130 brands and artists from across the globe, creating a distinctive virtual space that delights visitors and has caused a huge stir on socials in as little as two months.
🦺Vollebak combines science and technology to create clothes from (and for!) the future. Described by The Times as “Brilliantly Bonkers”, we love the mission and expression.
Penny Black is running a limited time offer, and it’s a good one 🤑Five lucky brands will get to claim 30% off the first year of their Penny Black subscription, with access to their Smart Gift Note feature. This is a perfect opportunity to try the newest channel helping brands increase repeat purchases by 11%. Follow this link for more info.
Gorgias has released new content detailing their latest product updates. Give it a watch to find out about their new customer timeline button, AI-powered contact reason suggestions, improved metrics in Statistics, auto-embedded contact forms, variables in flows, and more!
Klaviyo has released a Black Friday in Europe report, and we strongly recommend you give it a read to learn common misconceptions about consumers, how long people want BFCM sales to last, and how other brands plan to capitalise after the sales.
Klaviyo delivers again with a Black Friday Campaign Planner, download for advice on planning ahead to minimise stress, strategies to maximise your impact, and tips on how to carry your marketing momentum into 2024.
Dancing queens (and kings!), join us at Mamma Mia! The Party on November 15th. We’re hosting in partnership with Gorgias and Onepilot, and there’s already limited places left 💃
If you’re in the mood for an Abba-solutely fabulous night, get in touch with rachel@superco.io 🥂
Meet Superco
How you ended up at Superco
I was working with Tom C as a freelancer when he and Tom M decided to launch the agency. I am one of the OG designers here!
Thing you're most proud of
I’m a self-made web designer, I’ve come from nothing to something. I’m very thankful to Tom C for believing in me and giving me the chance to thrive here with the rest of the Superco team.
Favourite current project
Represent and Puresport. Too hard to choose.
Words to live by
It doesn’t matter how many times you fall, it matters how many times you get up.
🤝Got a mate or colleague that might be interested in what we have to say? Please share On Brand with them or forward on this link.
Hi from the Toms,
We did it, we won!
Superco was awarded the title of Best Small Agency at the European Agency Awards 2023 and we’re so proud and excited to have our team’s hard work recognised.
To win Best Agency is to be acknowledged for our expertise, our ways of working, and our results — it’s the ultimate reward and we’d like to take this opportunity to say thank you to our whole team, we can’t wait to celebrate 💥
This is just the start, here’s to winning many more 🥂
See you all soon,
Tom & Tom
Last week, Amazon’s Big Deal Days became the retail giant's largest-ever October holiday sales event. While exact figures remain undisclosed, Amazon reported “hundreds of millions of items sold”, with over 25 million items bought by US Prime members — many with same-day or next-day delivery. This follows a highly successful Prime Day earlier this year, where members saved more than $1 billion.
Retailers have clearly taken note. More players joined the early holiday shopping trend, with 82% of online merchants offering promotions on the first day of Amazon's 48-hour sale. In an attempt to boost their own conversions, competitors like Walmart and Target launched concurrent events, effectively extending the holiday shopping season beyond its traditional timeframe.
This early start to sales and holiday shopping is a signal for brands to take action. Consumers are already actively looking for deals and appear eager to make purchases. On the flip side, Digital Commerce 360 reported that consumers this year are displaying a strong focus on budgeting, highlighting the possibility that some have started buying gifts for the holidays early, spreading their spend limit over the next few months.
As the cost of living crisis causes shoppers to be more selective about how and what they buy, this year’s deals will need to be extra enticing, offering plenty of value. Customers will likely think twice before spending impulsively, and many are likely to hedge their bets and wait for discounts to deepen.
Want to check you’re all set to beat the competition? Find our timeline to mastering peak season success here.
In light of the approaching promotional period, you should be doing everything you can as a brand to boost the numbers in your database. Here are five simple techniques to make sure you’re reaching high numbers with your BFCM campaigns.
Start simple. Your email collection efforts should be visible in every possible corner — your homepage, blogs, social media platforms, event sign-ups, content posts, YouTube videos, and even comment sections. Wherever your brand interacts with people, offer them the chance to join your community for exclusive value.
Get those already on your email list to spread the word. When someone signs up, offer an incentive for them to forward the email to their friends. You can create a pre-populated email link for users to easily share the content.
Create engaging content, break it into a free section and an opt-in section, and distribute the free part on the web. When people want the full version, they need to opt-in. You can also offer a way for them to forward it to friends in exchange for handing over any info.
People love options. Instead of a single email list, provide multiple opt-ins. Research suggests that consumers prefer this.
Identify your high-traffic pages using analytics tools and ensure there's an email opt-in component. Maximise your visibility where it counts!
70% of European SMEs lack confidence in scaling online 😮Amazon's research highlights the challenges many brands are facing, with 73% seeking help optimising logistics and 70% needing guidance on VAT and customs compliance as the SME landscape grows.
Adidas has revised its 2023 profit forecast, now anticipating a 100 million euro loss instead of 450 million, driven by strong Yeezy merchandise sales. Despite a struggle to keep up with Nike, Adidas maintains its decision to sever ties with Ye.
European ecommerce to grow 9% annually, slightly lagging behind the global growth rate. Although growth is slowing in a post-pandemic world, it’s far from over as consumers favour online shopping, and platforms like Shopify continue to propel merchants to success.
Temu reigns as the most downloaded shopping app in the UK for five consecutive months, solidifying its presence in the market. Amid its success, the rapidly growing platform faces a wave of allegations and complaints, posing potential risks for shoppers and competitors.
Amazon reinforces its position ahead of the curve with the announcement of drone deliveries, scheduled for late 2024 in the UK and Italy 🤖
👟Nike Strength dropped last week, the gym equipment we've all been waiting for. Nike has powered the brand new site with Dawn, a Shopify theme built for performance and flexibility — there’s no denying it looks 👌
🎨Buchanan Studio captivates from the very first click, as you’d expect from a brand that specialises in style and design. The user journey feels vibrant and playful, but sophisticated and slick, we approve.
🕯️The Oblist has gathered over 130 brands and artists from across the globe, creating a distinctive virtual space that delights visitors and has caused a huge stir on socials in as little as two months.
🦺Vollebak combines science and technology to create clothes from (and for!) the future. Described by The Times as “Brilliantly Bonkers”, we love the mission and expression.
Penny Black is running a limited time offer, and it’s a good one 🤑Five lucky brands will get to claim 30% off the first year of their Penny Black subscription, with access to their Smart Gift Note feature. This is a perfect opportunity to try the newest channel helping brands increase repeat purchases by 11%. Follow this link for more info.
Gorgias has released new content detailing their latest product updates. Give it a watch to find out about their new customer timeline button, AI-powered contact reason suggestions, improved metrics in Statistics, auto-embedded contact forms, variables in flows, and more!
Klaviyo has released a Black Friday in Europe report, and we strongly recommend you give it a read to learn common misconceptions about consumers, how long people want BFCM sales to last, and how other brands plan to capitalise after the sales.
Klaviyo delivers again with a Black Friday Campaign Planner, download for advice on planning ahead to minimise stress, strategies to maximise your impact, and tips on how to carry your marketing momentum into 2024.
Dancing queens (and kings!), join us at Mamma Mia! The Party on November 15th. We’re hosting in partnership with Gorgias and Onepilot, and there’s already limited places left 💃
If you’re in the mood for an Abba-solutely fabulous night, get in touch with rachel@superco.io 🥂
Meet Superco
How you ended up at Superco
I was working with Tom C as a freelancer when he and Tom M decided to launch the agency. I am one of the OG designers here!
Thing you're most proud of
I’m a self-made web designer, I’ve come from nothing to something. I’m very thankful to Tom C for believing in me and giving me the chance to thrive here with the rest of the Superco team.
Favourite current project
Represent and Puresport. Too hard to choose.
Words to live by
It doesn’t matter how many times you fall, it matters how many times you get up.
🤝Got a mate or colleague that might be interested in what we have to say? Please share On Brand with them or forward on this link.
Hi from the Toms,
We did it, we won!
Superco was awarded the title of Best Small Agency at the European Agency Awards 2023 and we’re so proud and excited to have our team’s hard work recognised.
To win Best Agency is to be acknowledged for our expertise, our ways of working, and our results — it’s the ultimate reward and we’d like to take this opportunity to say thank you to our whole team, we can’t wait to celebrate 💥
This is just the start, here’s to winning many more 🥂
See you all soon,
Tom & Tom
Last week, Amazon’s Big Deal Days became the retail giant's largest-ever October holiday sales event. While exact figures remain undisclosed, Amazon reported “hundreds of millions of items sold”, with over 25 million items bought by US Prime members — many with same-day or next-day delivery. This follows a highly successful Prime Day earlier this year, where members saved more than $1 billion.
Retailers have clearly taken note. More players joined the early holiday shopping trend, with 82% of online merchants offering promotions on the first day of Amazon's 48-hour sale. In an attempt to boost their own conversions, competitors like Walmart and Target launched concurrent events, effectively extending the holiday shopping season beyond its traditional timeframe.
This early start to sales and holiday shopping is a signal for brands to take action. Consumers are already actively looking for deals and appear eager to make purchases. On the flip side, Digital Commerce 360 reported that consumers this year are displaying a strong focus on budgeting, highlighting the possibility that some have started buying gifts for the holidays early, spreading their spend limit over the next few months.
As the cost of living crisis causes shoppers to be more selective about how and what they buy, this year’s deals will need to be extra enticing, offering plenty of value. Customers will likely think twice before spending impulsively, and many are likely to hedge their bets and wait for discounts to deepen.
Want to check you’re all set to beat the competition? Find our timeline to mastering peak season success here.
In light of the approaching promotional period, you should be doing everything you can as a brand to boost the numbers in your database. Here are five simple techniques to make sure you’re reaching high numbers with your BFCM campaigns.
Start simple. Your email collection efforts should be visible in every possible corner — your homepage, blogs, social media platforms, event sign-ups, content posts, YouTube videos, and even comment sections. Wherever your brand interacts with people, offer them the chance to join your community for exclusive value.
Get those already on your email list to spread the word. When someone signs up, offer an incentive for them to forward the email to their friends. You can create a pre-populated email link for users to easily share the content.
Create engaging content, break it into a free section and an opt-in section, and distribute the free part on the web. When people want the full version, they need to opt-in. You can also offer a way for them to forward it to friends in exchange for handing over any info.
People love options. Instead of a single email list, provide multiple opt-ins. Research suggests that consumers prefer this.
Identify your high-traffic pages using analytics tools and ensure there's an email opt-in component. Maximise your visibility where it counts!
70% of European SMEs lack confidence in scaling online 😮Amazon's research highlights the challenges many brands are facing, with 73% seeking help optimising logistics and 70% needing guidance on VAT and customs compliance as the SME landscape grows.
Adidas has revised its 2023 profit forecast, now anticipating a 100 million euro loss instead of 450 million, driven by strong Yeezy merchandise sales. Despite a struggle to keep up with Nike, Adidas maintains its decision to sever ties with Ye.
European ecommerce to grow 9% annually, slightly lagging behind the global growth rate. Although growth is slowing in a post-pandemic world, it’s far from over as consumers favour online shopping, and platforms like Shopify continue to propel merchants to success.
Temu reigns as the most downloaded shopping app in the UK for five consecutive months, solidifying its presence in the market. Amid its success, the rapidly growing platform faces a wave of allegations and complaints, posing potential risks for shoppers and competitors.
Amazon reinforces its position ahead of the curve with the announcement of drone deliveries, scheduled for late 2024 in the UK and Italy 🤖
👟Nike Strength dropped last week, the gym equipment we've all been waiting for. Nike has powered the brand new site with Dawn, a Shopify theme built for performance and flexibility — there’s no denying it looks 👌
🎨Buchanan Studio captivates from the very first click, as you’d expect from a brand that specialises in style and design. The user journey feels vibrant and playful, but sophisticated and slick, we approve.
🕯️The Oblist has gathered over 130 brands and artists from across the globe, creating a distinctive virtual space that delights visitors and has caused a huge stir on socials in as little as two months.
🦺Vollebak combines science and technology to create clothes from (and for!) the future. Described by The Times as “Brilliantly Bonkers”, we love the mission and expression.
Penny Black is running a limited time offer, and it’s a good one 🤑Five lucky brands will get to claim 30% off the first year of their Penny Black subscription, with access to their Smart Gift Note feature. This is a perfect opportunity to try the newest channel helping brands increase repeat purchases by 11%. Follow this link for more info.
Gorgias has released new content detailing their latest product updates. Give it a watch to find out about their new customer timeline button, AI-powered contact reason suggestions, improved metrics in Statistics, auto-embedded contact forms, variables in flows, and more!
Klaviyo has released a Black Friday in Europe report, and we strongly recommend you give it a read to learn common misconceptions about consumers, how long people want BFCM sales to last, and how other brands plan to capitalise after the sales.
Klaviyo delivers again with a Black Friday Campaign Planner, download for advice on planning ahead to minimise stress, strategies to maximise your impact, and tips on how to carry your marketing momentum into 2024.
Dancing queens (and kings!), join us at Mamma Mia! The Party on November 15th. We’re hosting in partnership with Gorgias and Onepilot, and there’s already limited places left 💃
If you’re in the mood for an Abba-solutely fabulous night, get in touch with rachel@superco.io 🥂
Meet Superco
How you ended up at Superco
I was working with Tom C as a freelancer when he and Tom M decided to launch the agency. I am one of the OG designers here!
Thing you're most proud of
I’m a self-made web designer, I’ve come from nothing to something. I’m very thankful to Tom C for believing in me and giving me the chance to thrive here with the rest of the Superco team.
Favourite current project
Represent and Puresport. Too hard to choose.
Words to live by
It doesn’t matter how many times you fall, it matters how many times you get up.
🤝Got a mate or colleague that might be interested in what we have to say? Please share On Brand with them or forward on this link.
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