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8.25.2023
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onshopify:

A weekly bulletin detailing the latest news and updates from Shopify.

8.25.2023
read
onshopify logo

A weekly bulletin detailing the latest news and updates from Shopify.

Superco has set out to become a B Corp Certified agency — an independently verified business, recognised for going above and beyond to proactively meet high standards of social and environmental performance, accountability, and transparency. 

The decision to pursue this recognition comes after a period of self-reflection, knowing we’re growing fast and want to continue progressing in a way that we can be proud of. We understand that each member of our team wants to have a positive impact on the agency’s network and the planet at large, so to get the ball rolling we began with a materiality assessment, to better understand the knowledge, interests and expectations of our key stakeholders. 

A detailed questionnaire was circulated to our team, clients, investors and partners, to uncover the key Environmental, Social and Governance (ESG) issues most important to them. Below we report the results, and the goals we have set as a result. 

Environmental Sustainability 

We asked key stakeholders how aware they are of Superco’s commitment to environmental sustainability and 75% of respondents stated they felt Unsure or Unaware

Following this, we introduced Superco’s environmental pledge:

Superco commits to environmental sustainability by operating a remote-first policy. Out of a team of twenty-five, just three members commute, opting for a co-working space in London on an irregular basis. As a business, we do not produce any physical products or use any materials, we also encourage staff to avoid printing. 

We asked participants how much they care about Superco’s environmental efforts. 93.8% of the agency opted for Cares, or Cares A Lot

When probed on how well Superco is doing in their commitment to the environment, 43.8% stated Very Well, 37.5% stated Well, with the remainder unsure or suggesting there is room for improvement. 

Our key stakeholders were then asked how the agency can improve in this area, with the following suggestions gathered:

✅Encourage clients to act sustainably

✅Provide environmentally friendly internet providers

✅Offer a reduced rate to greener businesses

✅Opt for a train first policy when travelling internationally within Europe

✅Push partnerships at events so the environmental impact is less but the value greater 

Ethical Marketing Practices

We asked key stakeholders how aware they are of Superco’s commitment to ethical marketing practices and 50% stated either Aware or Very Aware, with the remainder Unsure or Unaware.

We presented stakeholders with the following statement: 

Upon launching the Superco newsletter, we were explicit in our messaging that any recipient that wants to unsubscribe or opt-out of regular communications is welcome to do so. Each newsletter since has featured a reminder of the opt-out option, and we always allow subscribers to update their preferences when we market for events. 

When asked how much they care in regards to the latter, 81.3% either Care or Care Very Much.

When probed on how well Superco is doing in its commitment to ethical marketing practices, 93.8% of the agency stated that Superco is doing either Well or Very Well.

Our key stakeholders were asked how the agency can improve in this area and suggestions included:

✅Roll out comprehensive training in this area for the wider team

✅Create more awareness company wide of our practices and expectations

Employee Wellbeing 

We asked key stakeholders how aware they are of Superco’s commitment to employee wellbeing and 87.6% said they were either Aware or Very Aware.

Once again, we presented partakers with the agency’s efforts in this area:

Superco offers competitive salaries and flexible working hours. Personal Development Plans (PDPs) are in place with regular appraisals so that senior management can monitor the wellbeing of every member of the team, and keep everyone on track to achieve their targets. We arrange get-togethers to promote company culture and foster a collaborative environment, this prevents teams from becoming siloed. Our remote-first strategy has resulted in diverse, global talent which creates a safe and inclusive environment for new hires. 

When asked how much they care about this position, 93.8% of the agency stated they care Very Much, with the remainder opting for Care

When probed on how well Superco is doing in this area, 87.5% of people said they felt Superco is doing Well or Very Well in its commitment to employee well being. 

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Encourage a healthy work life balance

Promote more engagement between UK and non-UK teams

✅Create benefits such as a Christmas Bonus, Swag Kit, Profit Share, Incentive Programme

✅More transparency around pay brackets and salaries

✅Annual global get-togethers

✅Encourage professional development

✅Wellness initiatives 

Community Engagement

We asked key stakeholders how aware they are of Superco’s commitment to community engagement and 43.8% said they are either Aware or Very Aware. 31.3% were unsure.

Following this, we advised: 

The team often attend community events at coworking spaceThe Ministry, and where possible we try to partner with other brands within the building such as our client, Hux Health. We’re proud to be members of BIMA (The British Interactive Media Association) — ESG and community are at the heart of its operations, aligning with our own key pillars. We also offer promotional rates to charities in need of our services.

When asked how much they care about this topic, 68.8% of the agency chose Very Much.

When asked how well Superco is doing in this area, 56.6% of respondents said they believe the agency is doing Well or Very Well, with the remaining 43.8% Unsure

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Improve community engagement in countries outside of UK

✅Make more opportunities for employees to volunteer and contribute 

✅Fundraising events

✅Invest in more partnerships and memberships

✅Offer work experience to people interested in ecommerce

✅Create initiatives specific to engaging with local communities 

Supplier Relationships

We asked key stakeholders how aware they are of Superco’s commitment to supplier relationships. 62.5% said they were either Aware or Very Aware that Superco is dedicated to:

Compliance with Laws and Regulations

The parties shall comply with all applicable laws, regulations, and industry standards governing its operations, ensuring that its activities are conducted legally and ethically.

Environmental Stewardship

The parties recognises its responsibility to protect the environment and shall strive to minimise its ecological footprint. The company will implement sustainable practices to reduce waste, conserve natural resources, and promote environmental conservation.

Social Responsibility

The parties shall actively engage in initiatives that support social well-being and contribute positively to the communities in which it operates. This includes respecting human rights, promoting diversity and inclusion, and fostering fair and safe working conditions.

Supply Chain Integrity

The parties expects its suppliers and business partners to share its commitment to ethical and sustainable practices. The company shall work collaboratively with suppliers to promote responsible sourcing, fair labour practices, and transparency throughout the supply chain.

Continuous Improvement

The parties is dedicated to continuous improvement in its ethical and sustainable practices. The company will regularly assess its performance, set objectives for improvement, and provide the necessary resources to achieve its goals.

When asked how much they care about the aforementioned points, 87.6% of the agency stated they either Care or Care Very Much. 

When asked how well the agency is doing in this area, 87.5% of key stakeholders chose Well or Very Well

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Solidify the steps we take to verify partners in this area

✅Partner with more businesses that prioritise sustainability

✅Publish a quarterly report showing our suppliers and their ethical practices

Diversity and Inclusion

We asked key stakeholders how aware they are of Superco’s commitment to diversity and inclusion. 87.5% of the agency said they were either Aware or Very Aware.

We then presented the following breakdown, which was true as of May 2023:

Superco are proud to promote diversity and inclusion. We are a LGBTQ-founded business, over 50% of the agency is female, with the following country of residence breakdown: 12 - British (43%) 4 - Ukranian (14%) 7 - Philippines (25%) 1 - Georgia (0.3%) 1 - Armenia (0.3%) 1 - Ireland (0.3%) 1 - Spanish (0.3%) 1 - Portuguese (0.3%) We also support Ecom Pride, an LGBTQ networking group within UK ecommerce.

When asked how much they care about Superco’s diversity and inclusion efforts, 100% of the agency chose Care or Care Very Much

When asked how well the agency is doing in relation to diversity and inclusion, 93.8% stated that Superco is doing Well or Very Well

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Take part in more inclusive events 

✅Centre the recruitment process around diversity and equal opportunities

Governance and Transparency

We asked key stakeholders how aware they are of Superco’s commitment to governance and transparency and 75.1% stated they are either Aware or Very Aware that this responsibility falls with founders Tom Carew and Tom Mucklow.

75% of the agency cares about governance and transparency Very Much and 75.1% thought that the agency is doing Well or Very Well when it comes to this area. When asked how Superco could improve in relation, the following suggestions were made:

✅3rd party or independent consultancy for ethical decision making

Goals 

Having collated the results and taken into consideration each suggestion, we have set some internal goals in each area:

Environmental Sustainability

We’ll continue to encourage our workforce to think of the environment before producing any physical products, and we will reward our clients who are taking steps to become more sustainable.

Ethical Marketing Practices

We will continue to keep our clients details safe through our CRM provider and offer opt out on all marketing communications. 

Employee Wellbeing

We will maintain our current PDP process, adapting and improving where necessary. We will also add an anonymous quarterly wellbeing and benefits review to make sure we are meeting the team's needs.

Community Engagement

We will continue to be a part of The Ministry co-working space and community. The team will also be encouraged to get involved with BIMA councils, or the mentoring program. We will look at organising more internal and external events.

Supplier Relationships

Our supplier relationship requirements will be published on site and we will look to work with more sustainable clients and partners.

Diversity and Inclusion

We will continue to hire fairly and will explore how to transform the recruitment process so that it encourages even more diversity within the team.

Governance and Transparency

This responsibility will continue to sit with both Tom Carew and Tom Mucklow, as the company grows we will look at having third-party support in this area.

8.25.2023
read
on brand logo

A look at Superco’s stakeholder interest in Environmental, Social and Governance issues.

s for superco logo
8.25.2023
read
onbrand:

A weekly bulletin detailing the latest news and updates from Shopify.

Superco has set out to become a B Corp Certified agency — an independently verified business, recognised for going above and beyond to proactively meet high standards of social and environmental performance, accountability, and transparency. 

The decision to pursue this recognition comes after a period of self-reflection, knowing we’re growing fast and want to continue progressing in a way that we can be proud of. We understand that each member of our team wants to have a positive impact on the agency’s network and the planet at large, so to get the ball rolling we began with a materiality assessment, to better understand the knowledge, interests and expectations of our key stakeholders. 

A detailed questionnaire was circulated to our team, clients, investors and partners, to uncover the key Environmental, Social and Governance (ESG) issues most important to them. Below we report the results, and the goals we have set as a result. 

Environmental Sustainability 

We asked key stakeholders how aware they are of Superco’s commitment to environmental sustainability and 75% of respondents stated they felt Unsure or Unaware

Following this, we introduced Superco’s environmental pledge:

Superco commits to environmental sustainability by operating a remote-first policy. Out of a team of twenty-five, just three members commute, opting for a co-working space in London on an irregular basis. As a business, we do not produce any physical products or use any materials, we also encourage staff to avoid printing. 

We asked participants how much they care about Superco’s environmental efforts. 93.8% of the agency opted for Cares, or Cares A Lot

When probed on how well Superco is doing in their commitment to the environment, 43.8% stated Very Well, 37.5% stated Well, with the remainder unsure or suggesting there is room for improvement. 

Our key stakeholders were then asked how the agency can improve in this area, with the following suggestions gathered:

✅Encourage clients to act sustainably

✅Provide environmentally friendly internet providers

✅Offer a reduced rate to greener businesses

✅Opt for a train first policy when travelling internationally within Europe

✅Push partnerships at events so the environmental impact is less but the value greater 

Ethical Marketing Practices

We asked key stakeholders how aware they are of Superco’s commitment to ethical marketing practices and 50% stated either Aware or Very Aware, with the remainder Unsure or Unaware.

We presented stakeholders with the following statement: 

Upon launching the Superco newsletter, we were explicit in our messaging that any recipient that wants to unsubscribe or opt-out of regular communications is welcome to do so. Each newsletter since has featured a reminder of the opt-out option, and we always allow subscribers to update their preferences when we market for events. 

When asked how much they care in regards to the latter, 81.3% either Care or Care Very Much.

When probed on how well Superco is doing in its commitment to ethical marketing practices, 93.8% of the agency stated that Superco is doing either Well or Very Well.

Our key stakeholders were asked how the agency can improve in this area and suggestions included:

✅Roll out comprehensive training in this area for the wider team

✅Create more awareness company wide of our practices and expectations

Employee Wellbeing 

We asked key stakeholders how aware they are of Superco’s commitment to employee wellbeing and 87.6% said they were either Aware or Very Aware.

Once again, we presented partakers with the agency’s efforts in this area:

Superco offers competitive salaries and flexible working hours. Personal Development Plans (PDPs) are in place with regular appraisals so that senior management can monitor the wellbeing of every member of the team, and keep everyone on track to achieve their targets. We arrange get-togethers to promote company culture and foster a collaborative environment, this prevents teams from becoming siloed. Our remote-first strategy has resulted in diverse, global talent which creates a safe and inclusive environment for new hires. 

When asked how much they care about this position, 93.8% of the agency stated they care Very Much, with the remainder opting for Care

When probed on how well Superco is doing in this area, 87.5% of people said they felt Superco is doing Well or Very Well in its commitment to employee well being. 

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Encourage a healthy work life balance

Promote more engagement between UK and non-UK teams

✅Create benefits such as a Christmas Bonus, Swag Kit, Profit Share, Incentive Programme

✅More transparency around pay brackets and salaries

✅Annual global get-togethers

✅Encourage professional development

✅Wellness initiatives 

Community Engagement

We asked key stakeholders how aware they are of Superco’s commitment to community engagement and 43.8% said they are either Aware or Very Aware. 31.3% were unsure.

Following this, we advised: 

The team often attend community events at coworking spaceThe Ministry, and where possible we try to partner with other brands within the building such as our client, Hux Health. We’re proud to be members of BIMA (The British Interactive Media Association) — ESG and community are at the heart of its operations, aligning with our own key pillars. We also offer promotional rates to charities in need of our services.

When asked how much they care about this topic, 68.8% of the agency chose Very Much.

When asked how well Superco is doing in this area, 56.6% of respondents said they believe the agency is doing Well or Very Well, with the remaining 43.8% Unsure

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Improve community engagement in countries outside of UK

✅Make more opportunities for employees to volunteer and contribute 

✅Fundraising events

✅Invest in more partnerships and memberships

✅Offer work experience to people interested in ecommerce

✅Create initiatives specific to engaging with local communities 

Supplier Relationships

We asked key stakeholders how aware they are of Superco’s commitment to supplier relationships. 62.5% said they were either Aware or Very Aware that Superco is dedicated to:

Compliance with Laws and Regulations

The parties shall comply with all applicable laws, regulations, and industry standards governing its operations, ensuring that its activities are conducted legally and ethically.

Environmental Stewardship

The parties recognises its responsibility to protect the environment and shall strive to minimise its ecological footprint. The company will implement sustainable practices to reduce waste, conserve natural resources, and promote environmental conservation.

Social Responsibility

The parties shall actively engage in initiatives that support social well-being and contribute positively to the communities in which it operates. This includes respecting human rights, promoting diversity and inclusion, and fostering fair and safe working conditions.

Supply Chain Integrity

The parties expects its suppliers and business partners to share its commitment to ethical and sustainable practices. The company shall work collaboratively with suppliers to promote responsible sourcing, fair labour practices, and transparency throughout the supply chain.

Continuous Improvement

The parties is dedicated to continuous improvement in its ethical and sustainable practices. The company will regularly assess its performance, set objectives for improvement, and provide the necessary resources to achieve its goals.

When asked how much they care about the aforementioned points, 87.6% of the agency stated they either Care or Care Very Much. 

When asked how well the agency is doing in this area, 87.5% of key stakeholders chose Well or Very Well

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Solidify the steps we take to verify partners in this area

✅Partner with more businesses that prioritise sustainability

✅Publish a quarterly report showing our suppliers and their ethical practices

Diversity and Inclusion

We asked key stakeholders how aware they are of Superco’s commitment to diversity and inclusion. 87.5% of the agency said they were either Aware or Very Aware.

We then presented the following breakdown, which was true as of May 2023:

Superco are proud to promote diversity and inclusion. We are a LGBTQ-founded business, over 50% of the agency is female, with the following country of residence breakdown: 12 - British (43%) 4 - Ukranian (14%) 7 - Philippines (25%) 1 - Georgia (0.3%) 1 - Armenia (0.3%) 1 - Ireland (0.3%) 1 - Spanish (0.3%) 1 - Portuguese (0.3%) We also support Ecom Pride, an LGBTQ networking group within UK ecommerce.

When asked how much they care about Superco’s diversity and inclusion efforts, 100% of the agency chose Care or Care Very Much

When asked how well the agency is doing in relation to diversity and inclusion, 93.8% stated that Superco is doing Well or Very Well

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Take part in more inclusive events 

✅Centre the recruitment process around diversity and equal opportunities

Governance and Transparency

We asked key stakeholders how aware they are of Superco’s commitment to governance and transparency and 75.1% stated they are either Aware or Very Aware that this responsibility falls with founders Tom Carew and Tom Mucklow.

75% of the agency cares about governance and transparency Very Much and 75.1% thought that the agency is doing Well or Very Well when it comes to this area. When asked how Superco could improve in relation, the following suggestions were made:

✅3rd party or independent consultancy for ethical decision making

Goals 

Having collated the results and taken into consideration each suggestion, we have set some internal goals in each area:

Environmental Sustainability

We’ll continue to encourage our workforce to think of the environment before producing any physical products, and we will reward our clients who are taking steps to become more sustainable.

Ethical Marketing Practices

We will continue to keep our clients details safe through our CRM provider and offer opt out on all marketing communications. 

Employee Wellbeing

We will maintain our current PDP process, adapting and improving where necessary. We will also add an anonymous quarterly wellbeing and benefits review to make sure we are meeting the team's needs.

Community Engagement

We will continue to be a part of The Ministry co-working space and community. The team will also be encouraged to get involved with BIMA councils, or the mentoring program. We will look at organising more internal and external events.

Supplier Relationships

Our supplier relationship requirements will be published on site and we will look to work with more sustainable clients and partners.

Diversity and Inclusion

We will continue to hire fairly and will explore how to transform the recruitment process so that it encourages even more diversity within the team.

Governance and Transparency

This responsibility will continue to sit with both Tom Carew and Tom Mucklow, as the company grows we will look at having third-party support in this area.

s for superco logo
8.25.2023
read

Superco’s Materiality Assessment

A look at Superco’s stakeholder interest in Environmental, Social and Governance issues.

Superco has set out to become a B Corp Certified agency — an independently verified business, recognised for going above and beyond to proactively meet high standards of social and environmental performance, accountability, and transparency. 

The decision to pursue this recognition comes after a period of self-reflection, knowing we’re growing fast and want to continue progressing in a way that we can be proud of. We understand that each member of our team wants to have a positive impact on the agency’s network and the planet at large, so to get the ball rolling we began with a materiality assessment, to better understand the knowledge, interests and expectations of our key stakeholders. 

A detailed questionnaire was circulated to our team, clients, investors and partners, to uncover the key Environmental, Social and Governance (ESG) issues most important to them. Below we report the results, and the goals we have set as a result. 

Environmental Sustainability 

We asked key stakeholders how aware they are of Superco’s commitment to environmental sustainability and 75% of respondents stated they felt Unsure or Unaware

Following this, we introduced Superco’s environmental pledge:

Superco commits to environmental sustainability by operating a remote-first policy. Out of a team of twenty-five, just three members commute, opting for a co-working space in London on an irregular basis. As a business, we do not produce any physical products or use any materials, we also encourage staff to avoid printing. 

We asked participants how much they care about Superco’s environmental efforts. 93.8% of the agency opted for Cares, or Cares A Lot

When probed on how well Superco is doing in their commitment to the environment, 43.8% stated Very Well, 37.5% stated Well, with the remainder unsure or suggesting there is room for improvement. 

Our key stakeholders were then asked how the agency can improve in this area, with the following suggestions gathered:

✅Encourage clients to act sustainably

✅Provide environmentally friendly internet providers

✅Offer a reduced rate to greener businesses

✅Opt for a train first policy when travelling internationally within Europe

✅Push partnerships at events so the environmental impact is less but the value greater 

Ethical Marketing Practices

We asked key stakeholders how aware they are of Superco’s commitment to ethical marketing practices and 50% stated either Aware or Very Aware, with the remainder Unsure or Unaware.

We presented stakeholders with the following statement: 

Upon launching the Superco newsletter, we were explicit in our messaging that any recipient that wants to unsubscribe or opt-out of regular communications is welcome to do so. Each newsletter since has featured a reminder of the opt-out option, and we always allow subscribers to update their preferences when we market for events. 

When asked how much they care in regards to the latter, 81.3% either Care or Care Very Much.

When probed on how well Superco is doing in its commitment to ethical marketing practices, 93.8% of the agency stated that Superco is doing either Well or Very Well.

Our key stakeholders were asked how the agency can improve in this area and suggestions included:

✅Roll out comprehensive training in this area for the wider team

✅Create more awareness company wide of our practices and expectations

Employee Wellbeing 

We asked key stakeholders how aware they are of Superco’s commitment to employee wellbeing and 87.6% said they were either Aware or Very Aware.

Once again, we presented partakers with the agency’s efforts in this area:

Superco offers competitive salaries and flexible working hours. Personal Development Plans (PDPs) are in place with regular appraisals so that senior management can monitor the wellbeing of every member of the team, and keep everyone on track to achieve their targets. We arrange get-togethers to promote company culture and foster a collaborative environment, this prevents teams from becoming siloed. Our remote-first strategy has resulted in diverse, global talent which creates a safe and inclusive environment for new hires. 

When asked how much they care about this position, 93.8% of the agency stated they care Very Much, with the remainder opting for Care

When probed on how well Superco is doing in this area, 87.5% of people said they felt Superco is doing Well or Very Well in its commitment to employee well being. 

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Encourage a healthy work life balance

Promote more engagement between UK and non-UK teams

✅Create benefits such as a Christmas Bonus, Swag Kit, Profit Share, Incentive Programme

✅More transparency around pay brackets and salaries

✅Annual global get-togethers

✅Encourage professional development

✅Wellness initiatives 

Community Engagement

We asked key stakeholders how aware they are of Superco’s commitment to community engagement and 43.8% said they are either Aware or Very Aware. 31.3% were unsure.

Following this, we advised: 

The team often attend community events at coworking spaceThe Ministry, and where possible we try to partner with other brands within the building such as our client, Hux Health. We’re proud to be members of BIMA (The British Interactive Media Association) — ESG and community are at the heart of its operations, aligning with our own key pillars. We also offer promotional rates to charities in need of our services.

When asked how much they care about this topic, 68.8% of the agency chose Very Much.

When asked how well Superco is doing in this area, 56.6% of respondents said they believe the agency is doing Well or Very Well, with the remaining 43.8% Unsure

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Improve community engagement in countries outside of UK

✅Make more opportunities for employees to volunteer and contribute 

✅Fundraising events

✅Invest in more partnerships and memberships

✅Offer work experience to people interested in ecommerce

✅Create initiatives specific to engaging with local communities 

Supplier Relationships

We asked key stakeholders how aware they are of Superco’s commitment to supplier relationships. 62.5% said they were either Aware or Very Aware that Superco is dedicated to:

Compliance with Laws and Regulations

The parties shall comply with all applicable laws, regulations, and industry standards governing its operations, ensuring that its activities are conducted legally and ethically.

Environmental Stewardship

The parties recognises its responsibility to protect the environment and shall strive to minimise its ecological footprint. The company will implement sustainable practices to reduce waste, conserve natural resources, and promote environmental conservation.

Social Responsibility

The parties shall actively engage in initiatives that support social well-being and contribute positively to the communities in which it operates. This includes respecting human rights, promoting diversity and inclusion, and fostering fair and safe working conditions.

Supply Chain Integrity

The parties expects its suppliers and business partners to share its commitment to ethical and sustainable practices. The company shall work collaboratively with suppliers to promote responsible sourcing, fair labour practices, and transparency throughout the supply chain.

Continuous Improvement

The parties is dedicated to continuous improvement in its ethical and sustainable practices. The company will regularly assess its performance, set objectives for improvement, and provide the necessary resources to achieve its goals.

When asked how much they care about the aforementioned points, 87.6% of the agency stated they either Care or Care Very Much. 

When asked how well the agency is doing in this area, 87.5% of key stakeholders chose Well or Very Well

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Solidify the steps we take to verify partners in this area

✅Partner with more businesses that prioritise sustainability

✅Publish a quarterly report showing our suppliers and their ethical practices

Diversity and Inclusion

We asked key stakeholders how aware they are of Superco’s commitment to diversity and inclusion. 87.5% of the agency said they were either Aware or Very Aware.

We then presented the following breakdown, which was true as of May 2023:

Superco are proud to promote diversity and inclusion. We are a LGBTQ-founded business, over 50% of the agency is female, with the following country of residence breakdown: 12 - British (43%) 4 - Ukranian (14%) 7 - Philippines (25%) 1 - Georgia (0.3%) 1 - Armenia (0.3%) 1 - Ireland (0.3%) 1 - Spanish (0.3%) 1 - Portuguese (0.3%) We also support Ecom Pride, an LGBTQ networking group within UK ecommerce.

When asked how much they care about Superco’s diversity and inclusion efforts, 100% of the agency chose Care or Care Very Much

When asked how well the agency is doing in relation to diversity and inclusion, 93.8% stated that Superco is doing Well or Very Well

Our key stakeholders were asked how the agency could improve in this area, resulting in the following suggestions: 

✅Take part in more inclusive events 

✅Centre the recruitment process around diversity and equal opportunities

Governance and Transparency

We asked key stakeholders how aware they are of Superco’s commitment to governance and transparency and 75.1% stated they are either Aware or Very Aware that this responsibility falls with founders Tom Carew and Tom Mucklow.

75% of the agency cares about governance and transparency Very Much and 75.1% thought that the agency is doing Well or Very Well when it comes to this area. When asked how Superco could improve in relation, the following suggestions were made:

✅3rd party or independent consultancy for ethical decision making

Goals 

Having collated the results and taken into consideration each suggestion, we have set some internal goals in each area:

Environmental Sustainability

We’ll continue to encourage our workforce to think of the environment before producing any physical products, and we will reward our clients who are taking steps to become more sustainable.

Ethical Marketing Practices

We will continue to keep our clients details safe through our CRM provider and offer opt out on all marketing communications. 

Employee Wellbeing

We will maintain our current PDP process, adapting and improving where necessary. We will also add an anonymous quarterly wellbeing and benefits review to make sure we are meeting the team's needs.

Community Engagement

We will continue to be a part of The Ministry co-working space and community. The team will also be encouraged to get involved with BIMA councils, or the mentoring program. We will look at organising more internal and external events.

Supplier Relationships

Our supplier relationship requirements will be published on site and we will look to work with more sustainable clients and partners.

Diversity and Inclusion

We will continue to hire fairly and will explore how to transform the recruitment process so that it encourages even more diversity within the team.

Governance and Transparency

This responsibility will continue to sit with both Tom Carew and Tom Mucklow, as the company grows we will look at having third-party support in this area.

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