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We deliver outstanding customer experiences through expert-led processes.
Shopify Editions Winter ‘24 drops tomorrow at 11:00 EST, hosted by VP of Product, Glenn Coates.
The event promises a long list of platform-enhancing updates, and we’ll be publishing our thoughts on the new features and capabilities shortly after the announcement.
Make sure to keep an eye on your inbox 👀
Tom & Tom
Zuckerberg's AI pledge leaves experts concerned as he announces plans to develop an AGI (Artificial General Intelligence) as smart as a human. The debate continues as to whether this is possible (or wise) given current uncertainty surrounding the regulation of AI systems so powerful.
Highlights from NRF’s big show include a focus on omnichannel experiences and the necessity of an AI strategy, high quality data, physical stores, and a sustainability mission. DTC strategy is also said to be shifting as it becomes harder to predict demand.
Brands targeting young women are missing a huge opportunity if they’re not on TikTok, but Instagram is still the favoured social platform for influencer marketing, with global expenditure set to peak at 22bn in 2025.
The European B2B market is undergoing a significant transformation, driven by customer engagement dynamics. The primary challenge appears to be the heightened demand for customer-centric digital experiences.
eBay follows Amazon's footsteps by slashing 1,000 positions in a major restructuring. The cuts reflect a broader trend of tech giants reevaluating their workforce amidst evolving market demands.
Apple's latest EU policy permits iPhone apps on third-party stores without a sales cut. However, apps exceeding 1 million installs incur a €0.50 fee for each additional install, leading to significant potential costs. 🫠
Fake reviews and hidden online charges cost consumers £2.2bn a year, but will now be banned to promote ethical eCommerce. Some analysts believe one in seven reviews in the UK are not legitimate.
Reddit is an underutilised but valuable platform for marketing insights and lead generation, offering unique opportunities for marketers to engage with niche audiences.Four AI tools have emerged to help brands search, analyse, and summarise content on Reddit.
The New York Times vs. OpenAI. Late last year, The New York Times sued OpenAI over alleged copyright infringement in a case reminiscent of the Napster saga. At the heart of the dispute is the use of copyrighted content to train AI models.
Paypal is introducing six new innovations in response to customer pain points. President Alex Chriss believes the developments will “change the world of payments and commerce”. New features include a transformed checkout experience, advanced offers platform for merchants, and a consumer app to earn cash back.
Yotpo has teamed up with Triple Whale on a one-click integration that reveals the power of real-time performance for your email & SMS channels. This will allow brands to effortlessly centralise customer touch points, monitor Yotpo metrics directly in the Triple Whale dashboard, and identify campaigns driving sessions, purchases, and conversions.
Videowise’s latest updates include a dynamic video optimisation feature that delivers faster loading times, consistent quality, and optimised storage usage. The shoppable video app has also introduced a Quick Shop Carousel to streamline the customer journey from browsing to buying.
Okendo has released a recording of their recent webinar ‘6 Strategies to Acquire, Foster, and Retain Loyal Customers in 2024’, find it here.
Untangling the Complexity of eCommerce Growth in 2024 is the theme of our next exclusive eCommerce Leaders Roundtable, in partnership with Reload Digital, powered by s360.
Join us for brunch on Wednesday 20th March with the likes of Fatface, ICONIC London, Neal's Yard Remedies, Victoria Beckham, New Era Cap, Stussy, Molton Brown, Daisy London, Rat & Boa and The INKEY List to discuss growth drivers, international markets, and platform boom and bust.
We’re offering On Brand readers the opportunity to attend for free, please drop rachel@superco.io ASAP if you’re interested, there are limited spaces left!
🕶️ Meller was born in Barcelona and is rising to fame, fast. The brand uses bold colours, big statements, and striking photography to appeal to a Gen Z audience.
👟 HOFF design fashion-first sneakers inspired by iconic locations, a USP that turns their collection into collectables. The site is a perfect reflection of their footwear — expressive but cool and clean.
👙 Lemonade Dolls deserves huge praise for a customer-centric marketing strategy that translates across all digital touchpoints. The gender-affirming brand demonstrates an understanding of the needs of their community with the ‘I am who I am’ campaign.
🤓 Nerdwax use huge bold fonts and a limited colour palette to bring their site to life. The brand has no fear of having fun with their customer experience and product offerings — this scroll puts a smile on our faces!
Matt Brindley, Partner Manager, Yotpo
A bit about you
I’ve been in the eCommerce space for over two years, working as part of the UK Partnerships team at Yotpo. In my current role, I work closely with our EMEA agency partners to help implement sustainable retention strategies for their clients.
Before Yotpo, I worked in enterprise loyalty, creating commercial partnerships aimed at significantly lowering CPAs (I have always been savvy to the world of retention!). Prior to that, influencer marketing was my thing both professionally and personally.
Tell us about your tech
Yotpo’s eCommerce retention marketing platform enables brands to strengthen their relationships with their customers. With unified, data-driven solutions for loyalty, SMS marketing, email, reviews, subscriptions, and visual user-generated content, Yotpo helps brands like Dr. Martens, BEAUTY BAY, Moroccanoil, and Allbirds deliver winning, cohesive experiences that drive growth and customer retention.
Your latest product feature
Yotpo’s new AI-powered retention tool, Tailor Segments, lets you streamline and expedite your customer segmentation process, saving you valuable time. Simply describe your target audience, and in seconds your segment will be created along with a list of recommendations on how to target these customers on your SMS and email channels.
If you want to chat more about Yotpo and how we can help power your retention strategy, book a time to speak to our team.
If you’d like an introduction to Matt, please reach out to Rachel at rachel@superco.io 🤝
Shopify Editions Winter ‘24 drops tomorrow at 11:00 EST, hosted by VP of Product, Glenn Coates.
The event promises a long list of platform-enhancing updates, and we’ll be publishing our thoughts on the new features and capabilities shortly after the announcement.
Make sure to keep an eye on your inbox 👀
Tom & Tom
Zuckerberg's AI pledge leaves experts concerned as he announces plans to develop an AGI (Artificial General Intelligence) as smart as a human. The debate continues as to whether this is possible (or wise) given current uncertainty surrounding the regulation of AI systems so powerful.
Highlights from NRF’s big show include a focus on omnichannel experiences and the necessity of an AI strategy, high quality data, physical stores, and a sustainability mission. DTC strategy is also said to be shifting as it becomes harder to predict demand.
Brands targeting young women are missing a huge opportunity if they’re not on TikTok, but Instagram is still the favoured social platform for influencer marketing, with global expenditure set to peak at 22bn in 2025.
The European B2B market is undergoing a significant transformation, driven by customer engagement dynamics. The primary challenge appears to be the heightened demand for customer-centric digital experiences.
eBay follows Amazon's footsteps by slashing 1,000 positions in a major restructuring. The cuts reflect a broader trend of tech giants reevaluating their workforce amidst evolving market demands.
Apple's latest EU policy permits iPhone apps on third-party stores without a sales cut. However, apps exceeding 1 million installs incur a €0.50 fee for each additional install, leading to significant potential costs. 🫠
Fake reviews and hidden online charges cost consumers £2.2bn a year, but will now be banned to promote ethical eCommerce. Some analysts believe one in seven reviews in the UK are not legitimate.
Reddit is an underutilised but valuable platform for marketing insights and lead generation, offering unique opportunities for marketers to engage with niche audiences.Four AI tools have emerged to help brands search, analyse, and summarise content on Reddit.
The New York Times vs. OpenAI. Late last year, The New York Times sued OpenAI over alleged copyright infringement in a case reminiscent of the Napster saga. At the heart of the dispute is the use of copyrighted content to train AI models.
Paypal is introducing six new innovations in response to customer pain points. President Alex Chriss believes the developments will “change the world of payments and commerce”. New features include a transformed checkout experience, advanced offers platform for merchants, and a consumer app to earn cash back.
Yotpo has teamed up with Triple Whale on a one-click integration that reveals the power of real-time performance for your email & SMS channels. This will allow brands to effortlessly centralise customer touch points, monitor Yotpo metrics directly in the Triple Whale dashboard, and identify campaigns driving sessions, purchases, and conversions.
Videowise’s latest updates include a dynamic video optimisation feature that delivers faster loading times, consistent quality, and optimised storage usage. The shoppable video app has also introduced a Quick Shop Carousel to streamline the customer journey from browsing to buying.
Okendo has released a recording of their recent webinar ‘6 Strategies to Acquire, Foster, and Retain Loyal Customers in 2024’, find it here.
Untangling the Complexity of eCommerce Growth in 2024 is the theme of our next exclusive eCommerce Leaders Roundtable, in partnership with Reload Digital, powered by s360.
Join us for brunch on Wednesday 20th March with the likes of Fatface, ICONIC London, Neal's Yard Remedies, Victoria Beckham, New Era Cap, Stussy, Molton Brown, Daisy London, Rat & Boa and The INKEY List to discuss growth drivers, international markets, and platform boom and bust.
We’re offering On Brand readers the opportunity to attend for free, please drop rachel@superco.io ASAP if you’re interested, there are limited spaces left!
🕶️ Meller was born in Barcelona and is rising to fame, fast. The brand uses bold colours, big statements, and striking photography to appeal to a Gen Z audience.
👟 HOFF design fashion-first sneakers inspired by iconic locations, a USP that turns their collection into collectables. The site is a perfect reflection of their footwear — expressive but cool and clean.
👙 Lemonade Dolls deserves huge praise for a customer-centric marketing strategy that translates across all digital touchpoints. The gender-affirming brand demonstrates an understanding of the needs of their community with the ‘I am who I am’ campaign.
🤓 Nerdwax use huge bold fonts and a limited colour palette to bring their site to life. The brand has no fear of having fun with their customer experience and product offerings — this scroll puts a smile on our faces!
Matt Brindley, Partner Manager, Yotpo
A bit about you
I’ve been in the eCommerce space for over two years, working as part of the UK Partnerships team at Yotpo. In my current role, I work closely with our EMEA agency partners to help implement sustainable retention strategies for their clients.
Before Yotpo, I worked in enterprise loyalty, creating commercial partnerships aimed at significantly lowering CPAs (I have always been savvy to the world of retention!). Prior to that, influencer marketing was my thing both professionally and personally.
Tell us about your tech
Yotpo’s eCommerce retention marketing platform enables brands to strengthen their relationships with their customers. With unified, data-driven solutions for loyalty, SMS marketing, email, reviews, subscriptions, and visual user-generated content, Yotpo helps brands like Dr. Martens, BEAUTY BAY, Moroccanoil, and Allbirds deliver winning, cohesive experiences that drive growth and customer retention.
Your latest product feature
Yotpo’s new AI-powered retention tool, Tailor Segments, lets you streamline and expedite your customer segmentation process, saving you valuable time. Simply describe your target audience, and in seconds your segment will be created along with a list of recommendations on how to target these customers on your SMS and email channels.
If you want to chat more about Yotpo and how we can help power your retention strategy, book a time to speak to our team.
If you’d like an introduction to Matt, please reach out to Rachel at rachel@superco.io 🤝
Shopify Editions Winter ‘24 drops tomorrow at 11:00 EST, hosted by VP of Product, Glenn Coates.
The event promises a long list of platform-enhancing updates, and we’ll be publishing our thoughts on the new features and capabilities shortly after the announcement.
Make sure to keep an eye on your inbox 👀
Tom & Tom
Zuckerberg's AI pledge leaves experts concerned as he announces plans to develop an AGI (Artificial General Intelligence) as smart as a human. The debate continues as to whether this is possible (or wise) given current uncertainty surrounding the regulation of AI systems so powerful.
Highlights from NRF’s big show include a focus on omnichannel experiences and the necessity of an AI strategy, high quality data, physical stores, and a sustainability mission. DTC strategy is also said to be shifting as it becomes harder to predict demand.
Brands targeting young women are missing a huge opportunity if they’re not on TikTok, but Instagram is still the favoured social platform for influencer marketing, with global expenditure set to peak at 22bn in 2025.
The European B2B market is undergoing a significant transformation, driven by customer engagement dynamics. The primary challenge appears to be the heightened demand for customer-centric digital experiences.
eBay follows Amazon's footsteps by slashing 1,000 positions in a major restructuring. The cuts reflect a broader trend of tech giants reevaluating their workforce amidst evolving market demands.
Apple's latest EU policy permits iPhone apps on third-party stores without a sales cut. However, apps exceeding 1 million installs incur a €0.50 fee for each additional install, leading to significant potential costs. 🫠
Fake reviews and hidden online charges cost consumers £2.2bn a year, but will now be banned to promote ethical eCommerce. Some analysts believe one in seven reviews in the UK are not legitimate.
Reddit is an underutilised but valuable platform for marketing insights and lead generation, offering unique opportunities for marketers to engage with niche audiences.Four AI tools have emerged to help brands search, analyse, and summarise content on Reddit.
The New York Times vs. OpenAI. Late last year, The New York Times sued OpenAI over alleged copyright infringement in a case reminiscent of the Napster saga. At the heart of the dispute is the use of copyrighted content to train AI models.
Paypal is introducing six new innovations in response to customer pain points. President Alex Chriss believes the developments will “change the world of payments and commerce”. New features include a transformed checkout experience, advanced offers platform for merchants, and a consumer app to earn cash back.
Yotpo has teamed up with Triple Whale on a one-click integration that reveals the power of real-time performance for your email & SMS channels. This will allow brands to effortlessly centralise customer touch points, monitor Yotpo metrics directly in the Triple Whale dashboard, and identify campaigns driving sessions, purchases, and conversions.
Videowise’s latest updates include a dynamic video optimisation feature that delivers faster loading times, consistent quality, and optimised storage usage. The shoppable video app has also introduced a Quick Shop Carousel to streamline the customer journey from browsing to buying.
Okendo has released a recording of their recent webinar ‘6 Strategies to Acquire, Foster, and Retain Loyal Customers in 2024’, find it here.
Untangling the Complexity of eCommerce Growth in 2024 is the theme of our next exclusive eCommerce Leaders Roundtable, in partnership with Reload Digital, powered by s360.
Join us for brunch on Wednesday 20th March with the likes of Fatface, ICONIC London, Neal's Yard Remedies, Victoria Beckham, New Era Cap, Stussy, Molton Brown, Daisy London, Rat & Boa and The INKEY List to discuss growth drivers, international markets, and platform boom and bust.
We’re offering On Brand readers the opportunity to attend for free, please drop rachel@superco.io ASAP if you’re interested, there are limited spaces left!
🕶️ Meller was born in Barcelona and is rising to fame, fast. The brand uses bold colours, big statements, and striking photography to appeal to a Gen Z audience.
👟 HOFF design fashion-first sneakers inspired by iconic locations, a USP that turns their collection into collectables. The site is a perfect reflection of their footwear — expressive but cool and clean.
👙 Lemonade Dolls deserves huge praise for a customer-centric marketing strategy that translates across all digital touchpoints. The gender-affirming brand demonstrates an understanding of the needs of their community with the ‘I am who I am’ campaign.
🤓 Nerdwax use huge bold fonts and a limited colour palette to bring their site to life. The brand has no fear of having fun with their customer experience and product offerings — this scroll puts a smile on our faces!
Matt Brindley, Partner Manager, Yotpo
A bit about you
I’ve been in the eCommerce space for over two years, working as part of the UK Partnerships team at Yotpo. In my current role, I work closely with our EMEA agency partners to help implement sustainable retention strategies for their clients.
Before Yotpo, I worked in enterprise loyalty, creating commercial partnerships aimed at significantly lowering CPAs (I have always been savvy to the world of retention!). Prior to that, influencer marketing was my thing both professionally and personally.
Tell us about your tech
Yotpo’s eCommerce retention marketing platform enables brands to strengthen their relationships with their customers. With unified, data-driven solutions for loyalty, SMS marketing, email, reviews, subscriptions, and visual user-generated content, Yotpo helps brands like Dr. Martens, BEAUTY BAY, Moroccanoil, and Allbirds deliver winning, cohesive experiences that drive growth and customer retention.
Your latest product feature
Yotpo’s new AI-powered retention tool, Tailor Segments, lets you streamline and expedite your customer segmentation process, saving you valuable time. Simply describe your target audience, and in seconds your segment will be created along with a list of recommendations on how to target these customers on your SMS and email channels.
If you want to chat more about Yotpo and how we can help power your retention strategy, book a time to speak to our team.
If you’d like an introduction to Matt, please reach out to Rachel at rachel@superco.io 🤝
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