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10.13.2023
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onshopify:

A weekly bulletin detailing the latest news and updates from Shopify.

10.13.2023
read
onshopify logo

A weekly bulletin detailing the latest news and updates from Shopify.

Are you ready to transform your ecommerce business and truly understand your customers? Our team is dedicated to creating strategies through studying and refinements on the vision process, all with the aim of creating success online. This year, we launched Vision Workshops, a unique process curated to uncover the essential customer knowledge a brand needs to elevate their digital presence. 

Although “understanding your customers” sounds like something a business could never overlook, in fact, consumer needs and how your product can fit into their daily life/routine. Even more so, it’s easy to fall into the habit of assuming you understand your customers based on expectations of your target audience. The vision process is dedicated to creating a meaningful experience for your customers by collating customer feedback from each business department to gain the most complete picture of who your customers truly are. 

As customer experience specialists, we're committed to providing captivating user journeys that inspire sales and encourage trust. We begin projects with a Vision Workshop to ensure all of our efforts are geared towards long-term growth, rather than short-term tactics.

To get started, our team of experienced designers collaborate with your brand to explore any pre-existing understanding of your customers. Then, data studies are dissected to reveal invaluable insights that will guide the design and development of your Shopify store. The latter results in meaningful engagement on-site and, most importantly, increased conversion opportunities.

Incorporating a customer-centric approach is essential to our ways of working, as it focuses on creating experiences that resonate with your shoppers, encouraging a sense of community. According to a study by Deloitte, customer-centric brands are 60% more profitable — making a move in this direction a no-brainer.

But the benefits don't stop there. The results of the Vision Workshop transcend the original project, offering value across multiple areas of your business.

Here’s just a glimpse into how a deep understanding of your customers can enhance operations:

✉️ Email Marketing

Tailor your email campaigns to customer interests, to improve engagement and conversion rates. Our CRM team are experts in this with our top-performing brands bringing in more than 40% of total revenue from emails alone — reach out if you’re interested in learning more.

📦Packaging and Marketing Materials

Understand the colours, imagery and messaging your customers respond well to. This can guide packaging designs and help uplevel your unboxing experience, to leave a lasting impression.

🤔 Product Innovation

Drive product innovation by providing insights into pain points, desires, and shopping behaviours. This, in turn, allows you to develop products that better meet customer needs, increasing the likelihood of success in the market.

💸 Pricing Strategy

Be confident in pricing decisions by understanding the value your customers attribute to your product range.

✏️ Content Strategy

Create content that resonates with customer preferences, from blog posts to product descriptions and social media content.

📦 Inventory Management

Maintain optimal inventory levels by understanding customer preferences and buying patterns, reducing overstocking or understocking issues.

🤝 Customer Service

Personalise customer service experiences based on customer profiles and preferences — a great way to improve satisfaction and loyalty.

Curious to see how a deep dive into consumer behaviour could benefit your brand? Contact us at hello@superco.io, our Shopify specialists are happy to chat.

But wait, there’s more. 

If you read On Brand earlier this week, you’ll know that the team at Superco is excited to let you in on a secret, a soon-to-be-launched customer insight platform that also positively impacts every area of your business. Introducing…Scoops.

Scoops makes it easy to understand your customers by automating the process of running surveys and analysing the data collected. You’re then able to build a library of meaningful insights to guide actions and instil confidence when decision-making. 

The platform also goes a step further by generating ideas specific to your brand and audience, suggestions that will help solve challenges related to growth, conversions, and lifetime value.

The challenges 

❌ Struggling to increase the value and engagement of your existing customer base

❌ Unsure how to cultivate strong relationships with your existing customers

❌ Facing difficulties retaining customers over extended periods

The benefits 

✅  Authentic growth through a deep understanding of your customers

✅  An accessible and shareable library of insights

✅  Actionable ideas to help you reach your goals

✅  Discover what truly resonates with your customers

This is a tool specifically designed for consumer brands who believe in the power of community, so it’s no surprise that it’s the brainchild of Adison Clark and Sam Judge, friends of our founders Tom and Tom, and mavericks in branding, design, and strategy. 

We can’t think of two more equipped people to design a research automation tool. Adison has successfully nurtured a global following of loyal customers as founder of fashion lifestyle brand P&Co, and Sam is a veteran of the industry with expertise in marrying data and design to create products. 

The concept of Scoops was sparked from a shared frustration; the knowledge that hundreds of brands were spending thousands of pounds on campaigns that didn’t land with their customers, or on research that never left the deck it was presented in. It was obvious that the industry was missing a technology that would automate the qualitative research process, making real customer data accessible to brands with lesser budgets. 

So, Scoops is for merchants that aren’t just looking for growth, but are looking to shift how they engage with their customers. From marketing campaign planning to abandoned browse recovery, lifetime value assessment to campaign ideation, and churn prevention to community building, the platform offers insights and ideas that help you connect and convert. 

Although Scoops is still in pre-release, as soon as early access is launched, it couldn’t be an easier process:

The process

Decide what you want to know about your customers ⬇️

Scoop-bot chats to 1000s of customers for you ⬇️

A library of insights and ideas is built 

Why we can’t wait for Scoops

The value that Scoops offers is enough for us to want to recommend it to every brand in our network, but we’re especially excited about the platform because it aligns with our ways of working and customer-centric ethos. 

At Superco, we’re dedicated to exceptional customer experiences, and data and research is integral to our process. We strongly recommend signing up for early access to the platform as we believe it’s going to make a big difference for brands.

Don’t forget, you can uplevel your ecommerce operations with a better understanding of your audience, get in touch to arrange a Vision Workshop 💥

10.13.2023
read
on brand logo

Unlock Success: Customer-Centric Ecommerce Strategies

s for superco logo
10.13.2023
read
onbrand:

A weekly bulletin detailing the latest news and updates from Shopify.

Are you ready to transform your ecommerce business and truly understand your customers? Our team is dedicated to creating strategies through studying and refinements on the vision process, all with the aim of creating success online. This year, we launched Vision Workshops, a unique process curated to uncover the essential customer knowledge a brand needs to elevate their digital presence. 

Although “understanding your customers” sounds like something a business could never overlook, in fact, consumer needs and how your product can fit into their daily life/routine. Even more so, it’s easy to fall into the habit of assuming you understand your customers based on expectations of your target audience. The vision process is dedicated to creating a meaningful experience for your customers by collating customer feedback from each business department to gain the most complete picture of who your customers truly are. 

As customer experience specialists, we're committed to providing captivating user journeys that inspire sales and encourage trust. We begin projects with a Vision Workshop to ensure all of our efforts are geared towards long-term growth, rather than short-term tactics.

To get started, our team of experienced designers collaborate with your brand to explore any pre-existing understanding of your customers. Then, data studies are dissected to reveal invaluable insights that will guide the design and development of your Shopify store. The latter results in meaningful engagement on-site and, most importantly, increased conversion opportunities.

Incorporating a customer-centric approach is essential to our ways of working, as it focuses on creating experiences that resonate with your shoppers, encouraging a sense of community. According to a study by Deloitte, customer-centric brands are 60% more profitable — making a move in this direction a no-brainer.

But the benefits don't stop there. The results of the Vision Workshop transcend the original project, offering value across multiple areas of your business.

Here’s just a glimpse into how a deep understanding of your customers can enhance operations:

✉️ Email Marketing

Tailor your email campaigns to customer interests, to improve engagement and conversion rates. Our CRM team are experts in this with our top-performing brands bringing in more than 40% of total revenue from emails alone — reach out if you’re interested in learning more.

📦Packaging and Marketing Materials

Understand the colours, imagery and messaging your customers respond well to. This can guide packaging designs and help uplevel your unboxing experience, to leave a lasting impression.

🤔 Product Innovation

Drive product innovation by providing insights into pain points, desires, and shopping behaviours. This, in turn, allows you to develop products that better meet customer needs, increasing the likelihood of success in the market.

💸 Pricing Strategy

Be confident in pricing decisions by understanding the value your customers attribute to your product range.

✏️ Content Strategy

Create content that resonates with customer preferences, from blog posts to product descriptions and social media content.

📦 Inventory Management

Maintain optimal inventory levels by understanding customer preferences and buying patterns, reducing overstocking or understocking issues.

🤝 Customer Service

Personalise customer service experiences based on customer profiles and preferences — a great way to improve satisfaction and loyalty.

Curious to see how a deep dive into consumer behaviour could benefit your brand? Contact us at hello@superco.io, our Shopify specialists are happy to chat.

But wait, there’s more. 

If you read On Brand earlier this week, you’ll know that the team at Superco is excited to let you in on a secret, a soon-to-be-launched customer insight platform that also positively impacts every area of your business. Introducing…Scoops.

Scoops makes it easy to understand your customers by automating the process of running surveys and analysing the data collected. You’re then able to build a library of meaningful insights to guide actions and instil confidence when decision-making. 

The platform also goes a step further by generating ideas specific to your brand and audience, suggestions that will help solve challenges related to growth, conversions, and lifetime value.

The challenges 

❌ Struggling to increase the value and engagement of your existing customer base

❌ Unsure how to cultivate strong relationships with your existing customers

❌ Facing difficulties retaining customers over extended periods

The benefits 

✅  Authentic growth through a deep understanding of your customers

✅  An accessible and shareable library of insights

✅  Actionable ideas to help you reach your goals

✅  Discover what truly resonates with your customers

This is a tool specifically designed for consumer brands who believe in the power of community, so it’s no surprise that it’s the brainchild of Adison Clark and Sam Judge, friends of our founders Tom and Tom, and mavericks in branding, design, and strategy. 

We can’t think of two more equipped people to design a research automation tool. Adison has successfully nurtured a global following of loyal customers as founder of fashion lifestyle brand P&Co, and Sam is a veteran of the industry with expertise in marrying data and design to create products. 

The concept of Scoops was sparked from a shared frustration; the knowledge that hundreds of brands were spending thousands of pounds on campaigns that didn’t land with their customers, or on research that never left the deck it was presented in. It was obvious that the industry was missing a technology that would automate the qualitative research process, making real customer data accessible to brands with lesser budgets. 

So, Scoops is for merchants that aren’t just looking for growth, but are looking to shift how they engage with their customers. From marketing campaign planning to abandoned browse recovery, lifetime value assessment to campaign ideation, and churn prevention to community building, the platform offers insights and ideas that help you connect and convert. 

Although Scoops is still in pre-release, as soon as early access is launched, it couldn’t be an easier process:

The process

Decide what you want to know about your customers ⬇️

Scoop-bot chats to 1000s of customers for you ⬇️

A library of insights and ideas is built 

Why we can’t wait for Scoops

The value that Scoops offers is enough for us to want to recommend it to every brand in our network, but we’re especially excited about the platform because it aligns with our ways of working and customer-centric ethos. 

At Superco, we’re dedicated to exceptional customer experiences, and data and research is integral to our process. We strongly recommend signing up for early access to the platform as we believe it’s going to make a big difference for brands.

Don’t forget, you can uplevel your ecommerce operations with a better understanding of your audience, get in touch to arrange a Vision Workshop 💥

s for superco logo
10.13.2023
read

Uncover the power of customer insights with Superco’s Vision Workshops (plus a new platform exclusive!)

Unlock Success: Customer-Centric Ecommerce Strategies

Are you ready to transform your ecommerce business and truly understand your customers? Our team is dedicated to creating strategies through studying and refinements on the vision process, all with the aim of creating success online. This year, we launched Vision Workshops, a unique process curated to uncover the essential customer knowledge a brand needs to elevate their digital presence. 

Although “understanding your customers” sounds like something a business could never overlook, in fact, consumer needs and how your product can fit into their daily life/routine. Even more so, it’s easy to fall into the habit of assuming you understand your customers based on expectations of your target audience. The vision process is dedicated to creating a meaningful experience for your customers by collating customer feedback from each business department to gain the most complete picture of who your customers truly are. 

As customer experience specialists, we're committed to providing captivating user journeys that inspire sales and encourage trust. We begin projects with a Vision Workshop to ensure all of our efforts are geared towards long-term growth, rather than short-term tactics.

To get started, our team of experienced designers collaborate with your brand to explore any pre-existing understanding of your customers. Then, data studies are dissected to reveal invaluable insights that will guide the design and development of your Shopify store. The latter results in meaningful engagement on-site and, most importantly, increased conversion opportunities.

Incorporating a customer-centric approach is essential to our ways of working, as it focuses on creating experiences that resonate with your shoppers, encouraging a sense of community. According to a study by Deloitte, customer-centric brands are 60% more profitable — making a move in this direction a no-brainer.

But the benefits don't stop there. The results of the Vision Workshop transcend the original project, offering value across multiple areas of your business.

Here’s just a glimpse into how a deep understanding of your customers can enhance operations:

✉️ Email Marketing

Tailor your email campaigns to customer interests, to improve engagement and conversion rates. Our CRM team are experts in this with our top-performing brands bringing in more than 40% of total revenue from emails alone — reach out if you’re interested in learning more.

📦Packaging and Marketing Materials

Understand the colours, imagery and messaging your customers respond well to. This can guide packaging designs and help uplevel your unboxing experience, to leave a lasting impression.

🤔 Product Innovation

Drive product innovation by providing insights into pain points, desires, and shopping behaviours. This, in turn, allows you to develop products that better meet customer needs, increasing the likelihood of success in the market.

💸 Pricing Strategy

Be confident in pricing decisions by understanding the value your customers attribute to your product range.

✏️ Content Strategy

Create content that resonates with customer preferences, from blog posts to product descriptions and social media content.

📦 Inventory Management

Maintain optimal inventory levels by understanding customer preferences and buying patterns, reducing overstocking or understocking issues.

🤝 Customer Service

Personalise customer service experiences based on customer profiles and preferences — a great way to improve satisfaction and loyalty.

Curious to see how a deep dive into consumer behaviour could benefit your brand? Contact us at hello@superco.io, our Shopify specialists are happy to chat.

But wait, there’s more. 

If you read On Brand earlier this week, you’ll know that the team at Superco is excited to let you in on a secret, a soon-to-be-launched customer insight platform that also positively impacts every area of your business. Introducing…Scoops.

Scoops makes it easy to understand your customers by automating the process of running surveys and analysing the data collected. You’re then able to build a library of meaningful insights to guide actions and instil confidence when decision-making. 

The platform also goes a step further by generating ideas specific to your brand and audience, suggestions that will help solve challenges related to growth, conversions, and lifetime value.

The challenges 

❌ Struggling to increase the value and engagement of your existing customer base

❌ Unsure how to cultivate strong relationships with your existing customers

❌ Facing difficulties retaining customers over extended periods

The benefits 

✅  Authentic growth through a deep understanding of your customers

✅  An accessible and shareable library of insights

✅  Actionable ideas to help you reach your goals

✅  Discover what truly resonates with your customers

This is a tool specifically designed for consumer brands who believe in the power of community, so it’s no surprise that it’s the brainchild of Adison Clark and Sam Judge, friends of our founders Tom and Tom, and mavericks in branding, design, and strategy. 

We can’t think of two more equipped people to design a research automation tool. Adison has successfully nurtured a global following of loyal customers as founder of fashion lifestyle brand P&Co, and Sam is a veteran of the industry with expertise in marrying data and design to create products. 

The concept of Scoops was sparked from a shared frustration; the knowledge that hundreds of brands were spending thousands of pounds on campaigns that didn’t land with their customers, or on research that never left the deck it was presented in. It was obvious that the industry was missing a technology that would automate the qualitative research process, making real customer data accessible to brands with lesser budgets. 

So, Scoops is for merchants that aren’t just looking for growth, but are looking to shift how they engage with their customers. From marketing campaign planning to abandoned browse recovery, lifetime value assessment to campaign ideation, and churn prevention to community building, the platform offers insights and ideas that help you connect and convert. 

Although Scoops is still in pre-release, as soon as early access is launched, it couldn’t be an easier process:

The process

Decide what you want to know about your customers ⬇️

Scoop-bot chats to 1000s of customers for you ⬇️

A library of insights and ideas is built 

Why we can’t wait for Scoops

The value that Scoops offers is enough for us to want to recommend it to every brand in our network, but we’re especially excited about the platform because it aligns with our ways of working and customer-centric ethos. 

At Superco, we’re dedicated to exceptional customer experiences, and data and research is integral to our process. We strongly recommend signing up for early access to the platform as we believe it’s going to make a big difference for brands.

Don’t forget, you can uplevel your ecommerce operations with a better understanding of your audience, get in touch to arrange a Vision Workshop 💥

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